What Logo Designing Actually Is?

For a layman to understand logo designing, it is extremely necessary to first understand what a logo design is.

What is a Logo Design?

Logo is the mark of an identity. It is about the emblematic representation and character of an entity individual or communal. Identity is about image. Image creates impression. Impression leads to perception and perception is about appearance and presentation of a person or company be it commercial or otherwise.

As a business concern, a logo is the symbolisation of your business which in turn leads to define who and what you or your brand, product, service are.

What is Logo Designing?

To be short in fact very short and precise, logo designing is an art of constructing illustrative representations of individuals or organisations for promotional purposes.

What is the Importance of Logo Designing?

Customarily logo designing is largely used for outward presentation, publicity and commercial promotions or advertising as the term is usually referred to. As explained earlier, logo designing is related to presentation and advertising. Advertising is about publicity, awareness and hype. All these are part of and lead to marketing in the broader sense. Marketing again is awareness and presentation coupled with availability. Availability leads to sales and sales is the ultimate purpose of all this activity.

What is the Importance of Logo Redesigning?

Logo redesigning is just like having a new makeover for your car, house or shop. A redesigned logo serves as a brand new public image for commercial organisations and brands. It is somewhat similar to getting a new hairdo.

For business organisations, logo redesigning acts as a modus operandi to boost marketing campaigns. As a common practice, logo redesigning is used by large business organisations as an effective marketing gimmick.

Also in times of lower sales and diminishing customer response, logo redesigning works as a catalyst to enhance sales and increases profits as a result.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.


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About Fahad Raza

Digital marketing strategist with experience of over 7 years in a marketing agency. Proven track record of increasing brand exposure, traffic to the targeted website, and generating leads through major online social media properties. Boosted client’s website’s unique traffic to 150K through organic search and leads by 43% via FaceBook, Twitter, LinkedIn, YouTube and guest blogging in 2012. In addition to social media marketing, SEO and copywriting are second only to my focused marketing abilities. Learn more about me at…

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