Listen to the Voice of a Unique Logo Design

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Uniqueness is a trait that does not come very easily. It either has to be natural or requires lots and lots of effort to acquire something unique in its kind. Similar is the case with a company’s unique logo design. It takes a lot of toil and artistic flair to derive a unique logo design and a very few have the capability to do so. Together with the name and slogan of your business, it is your logo design that helps in developing that outstanding image that you require.

A unique logo design speaks out to the target audiences that are your potential customers. It plays a vital role in the function of selling your company’s products or services. It is a graphic expression of your business organization as a whole. In order to develop a unique logo design which makes you to attain a certain position in the marketplace, you need to think and act in your own discerning ways.

First of all, you need to identify where you want your business to be and what image of your business do you see in the minds of potential customers. You need to plan the identity of your business beforehand and then go for the desired logo design that is unique and expressive.

The major points to be kept in mind before starting work on a unique logo design are:

  • The name of your company
  • The essence of your business
  • The message you want to send to your target audiences
  • The outline of your company logo design
  • The colour scheme of your logo design
  • The appropriate representation of your products or services through your logo design

If you keep the above points in mind, there is no doubt that you will ultimately come to have a unique logo design that speaks a million words about your business.


End Note: Author of this post is a senior consultant of Logo Design Consultant. Questions / Responses are more than welcome.

Business Logo Design – The Ins and Outs

This world is full of business opportunities and everyone is minding their own business, well, some are not. There is a belief that everything happens by design not by default and a business logo design is no exception.

This piece of writing is an overview of all dominant factors that influence a business logo design.

Upon the first glance at your business logo, a viewer should know what it stands for. This applies to both the logo and the business in question. A logo design is the flag bearer of your company and shows the very essence of your business. It is the first impression that is bound to last if put up in an articulate manner.

The basic step towards making a business logo design is the readiness to improvise. Improvisation is the norm of modern times and those who fail in it, become vulnerable to run of the mill ideas that form the echelons of mediocrity.

Next to improvisation is the understanding of your own business, its values and aspirations. Try blending these attributes with your imagination and let loose the sluice gates of your mind. You may also have a look at the prevailing techniques in logo design for a little help.

Decide the main components of your business logo design with utmost ardour. Determine the variants of the logo design to have multiple options in hand. Make an array of the colours you would opt to choose for the logo design and mix and match them with your ideas. Be realistic while trying to improvise and never let go the basic element of your business logo design.

Be very sure regarding the use of symbols and / or text in unison with graphic designing and colouration. Come to a decision whether to use images for the logo design or not. Anything that is used in the basic logo design should aptly relate to the name and / or function of the business. Whatever you do, always know that relevance is the key to a concrete idea for a business logo design.

If you have decided to have the full company name for your business logo design, give ultra importance to your font selection. Choose the most attractive and appropriate font that suits the name of your business.

In the end, I’d say again, relevance is the key to all endeavours.

The Biggest Mistake in the Business World Uncovered – Underestimating the Power and Importance of a Logo Design.

mistake main Full - The Biggest Mistake in the Business World Uncovered - Underestimating the Power and Importance of a Logo Design.

Underestimating the power and importance of a logo design is not so new. This has been going on for years and years without anyone realising it as a biggest mistake of all time. This ignorant behaviour not only exists in the general public, but also among business owners which is quite an alarming situation with regards to branding and publicity. You see, a business logo design has a proper and special use for itself. If a business logos design is not given due consideration, the whole process of developing a logo design will become a futile exercise.

In order to achieve maximal results in marketing and business promotion, appropriate emphasis needs to be given to the business logo design. Every business man or marketer should have an appropriate knowledge of the properties their logo design should hold. They should remember the crucial fact that logos are bound reach to the end user quite before the product or service does. As a matter of fact, logos get the attention of potential clientele well ahead of the company name in certain situations.

Here is an obligatory exercise for business entrepreneurs as well as logo designers to avoid committing the aforementioned mistakes. What needs to be done in this situation is to first comprehend the nature, values and mission of a business. Following that, you need to have a clear understanding of the essence of a logo design. The essence of a business logo design includes the ability to communicate the target audience. There should be a portrayal of the true characteristics of the particular brand or product in the logo design.

Moreover, the usage of typefaces and colours should be in perfect harmony with each of the following:

  • The Company Name (In some particular cases, a company name might not be reflected in a logo design)
  • The Brand
  • The Elements of the Product or Service
  • The Target Market or the End User

By taking these simple points into consideration, it will be easier for entrepreneurs and logo designers both to make amends for the damage caused by underestimating the power and importance of a business logos design.

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