Internet Branding and Business Logo Design

Today we would briefly discuss internet branding and business logo design in order to understand the connection between the two. Every business needs to be successful and success doesn’t come by default. In order to succeed in any type of business, continuous improvement, a distinct flair for innovation and the unfaltering ability to keep abreast with the ever changing norms of the relevant industry are natural prerequisites.

In case you observe that some of your fiercest competitors are receiving extra attention than your business does, it is time to ring the alarm. In this highly competitive business world there is no place for the middling mind.

Internet branding is not simply about having a strong brand name and web presence; it is also about the name being recalled effortlessly and lasting in the customers’ minds. This lasting impression can easily be created with the help of an effective business logo design.

Having a powerful logo design would positively enable your company to stand out among the rest. As a matter of fact, you will have the luxury of quickly turning potential clients into customers and retaining existing customers for longer periods of time. A meaningful business logo design is categorically the major tool for conveying your message to the target audience.

You might be wondering how a business logo design would stimulate successful internet branding. In stark contradiction to what many people think, a business logo design is not merely a trademark or symbol to represent your brand in the market. It is in fact a very important tool to further your needs for effective internet branding. A business logo design should be rightfully treated as a vital instrument that portrays your company’s image as a solid business brand.

An effective business logo design can be definitely used to convey your message to the target market, to project the image of your company in a powerful manner and to efficiently create awareness among your customers regarding the nature of your product or services.

Here is some really simple yet useful advice on what an effective business logo design should be like.

A successful logo usually comes with a slogan or tag line and an ideal tag line is the one that is easily memorised. Use of fancy and bookish words should be avoided at all costs.

An effective business logo design should be unique as well as completely descriptive of the nature of your business.

The graphics and images used in the logo design should complement the intrinsic characteristics of your business in order to make it an effective business logo design.

It will certainly not be a wrong statement that an effective business logo design works as a most important instrument to convey your message and create awareness among your potential customers.


The author of this post is a senior consultant at logo design consultant. Questions / responses are more than welcome.

File Formats for Logo Design and Marketing Related Material

Till date much has been written about logos and design and I thought it is about time we discussed a bit more in relation to logo design and other marketing related material. Not many of us know exactly that a design for logos comes in various different file formats and you can use them as per your special requirements. Moreover, it is not just a logo that is necessary for marketing and publicity of a business.

A successful business firm requires having some additional items along with a professional logo design for the purpose of marketing and publicity. These items are provided together with a logo design or separately by commercial logo design services and include the following;

  • Stationary
  • Website
  • Web Banner – Static
  • Web Banner – Animated
  • Brochures

Logo design companies usually provide file formats having the following extension codes;

.JPG, .GIF, .PNG, .PSD, .TIF, .PDF, .EPS and .AI for logo design

.JPG, .PDF, .EPS and .AI for stationary – (business card, letterhead etc.)

.PSD and .JPG for website

.PSD and .JPG for static banners

.FLA and .SWF for animated banners

.AI and .JPG for brochures, pamphlets, fliers, etc.

JPG or JPEG, GIF and PNG are the most commonly used formats around the world while PSD, AI and PDF are also widely used by logo design firms. Here is a brief description of these file formats for a quick reference.

JPG or JPEG – Joint Photographic Experts Group

JPG or JPEG is a method of compression used for photographic images. The level of compression is adjustable and is used for various scales of resolution according to the desired size and image quality however, the actual resolution of the image is quite limited.

GIF – Graphic Interchange Format

This file format is a low resolution format that uses 8 bits per pixel which allows a single image to reference a palette of not more than 256 individual colours. GIF images can be compressed to decrease the file size without affecting the visual quality of the image.

PNG – Portable Network Graphics

PNG is a bitmap based file format that was developed to upgrade and substitute GIF type of file format. It is able to support 24 bits per pixel and is definitely better than GIF.

TIF or TIFF Tagged Image File Format

The TIF or TIFF type of file format is mainly used for storing photographic images and sketches. It is an adaptable format that can handle both images and data contained in a single file and which include definition, size, image-data arrangement and applied image compression. TIF is a high quality file format usually used for desktop publishing and commercial printing purposes.

PDF – Portable Document Format

The Portable Document Format generally referred to as PDF is used to display images and two-dimensional documents independently without the need of any particular application software, hardware, and operating system. A single PDF file contains complete details of a fixed-layout two-dimensional document which consists of text, fonts, images, and 2D vector graphics and is used to compose the documents.

EPS – Encapsulated PostScript

Encapsulated PostScript or EPS is a vector based file format which allows greater scalability, file compression and file conversion. It is considered to be an efficient, high resolution file format now widely used by professional logo designing experts and commercial printing houses.

PSD – Photoshop Document

The PSD file format is the most extensively used format which houses pictorial images and high resolution graphics in layered positioning. It is the most popular type of file format among graphic designers and commercial publishing and printing firms.

AI – Adobe Illustrator Artwork

The AI file format which stands for Adobe Illustrator Artwork, is yet another highly used vector based file format for graphics and images. It represents single page vector based drawings and illustrations and employs a layered technique similar to that of PSD. The AI format is more commonly used by professional logo designers among the graphic designing fraternity.

FLA – Adobe Flash and SWF – Shock Wave Flash

FLA is a type of file format that can be applied to both vector based and raster graphics. It is predominantly used for animated graphic designing. The FLA file format also supports dual streaming of videos and gaming applications. With reference to context, Flash is used to design animated banners and other web based advertising material.

The extension .SWF comes with the source file of flash animations and serves as the leading editable file format for representing animated vector graphics on the internet. To make it simple, your animated banner is made in Shock Wave with the source file having the extension .SWF and displayed in Flash Player with the display file having the extension .FLA.

I believe this much information would be quite adequate for a layman with regards to logo designing, graphics and web animations. This article will also be helpful to young business entrepreneurs who are having their business logo designed by logo design companies.


End Note: The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are MORE than welcome.

You Don’t Need a Logo Design – You Need the Right Logo Design

As a business entrepreneur you know the significance of a logo design and possibly want your business to have a logo that speaks out to the potential clientele. Despite the fact that a logo is an important element of branding, you do not need a logo design if:

  • You want your brand to stand out among others
  • You want your logo to be the emblem of your corporate identity
  • You want your business, product or services to be represented in the best possible manner through the logo design
  • You want your logo design to be meaningful and expressive
  • You want to have the perfect logo design for your brand
  • You want a unique logo design that is identified by everybody
  • You want the logo design to be associated with your brand and vice versa
  • You want a unique logo design that is the epitome of your business
  • You want a successful corporate symbol and in turn, a successful brand
  • You want a remarkable logo design that is the identity of your brand on its own

It must be quite astonishing for you especially after knowing the fact that a logo is the very soul of a brand and not having a logo does not help in the marketing and branding strategy of a business. You might also be wondering what to do if whatever stated above is valid enough to be believed.

Well, as a matter of fact it is quite true that you do not need just another logo design if you think that the above points represent your approach towards marketing and branding. On the contrary, you need the right logo design in this connection.

The right logo design does everything for your business that is stated in the above points and makes your brand a winner. Think over it a little and you will find this notion to be correct and true with all its meanings and implications.

Now go ahead and get that right logo design for your business, all the best.


End Note: Author of this post is a senior consultant at Logo Design Consultant. Questions / Responses are more than welcome.

Listen to the Voice of a Unique Logo Design

252 green listening 400 - Listen to the Voice of a Unique Logo Design

Uniqueness is a trait that does not come very easily. It either has to be natural or requires lots and lots of effort to acquire something unique in its kind. Similar is the case with a company’s unique logo design. It takes a lot of toil and artistic flair to derive a unique logo design and a very few have the capability to do so. Together with the name and slogan of your business, it is your logo design that helps in developing that outstanding image that you require.

A unique logo design speaks out to the target audiences that are your potential customers. It plays a vital role in the function of selling your company’s products or services. It is a graphic expression of your business organization as a whole. In order to develop a unique logo design which makes you to attain a certain position in the marketplace, you need to think and act in your own discerning ways.

First of all, you need to identify where you want your business to be and what image of your business do you see in the minds of potential customers. You need to plan the identity of your business beforehand and then go for the desired logo design that is unique and expressive.

The major points to be kept in mind before starting work on a unique logo design are:

  • The name of your company
  • The essence of your business
  • The message you want to send to your target audiences
  • The outline of your company logo design
  • The colour scheme of your logo design
  • The appropriate representation of your products or services through your logo design

If you keep the above points in mind, there is no doubt that you will ultimately come to have a unique logo design that speaks a million words about your business.


End Note: Author of this post is a senior consultant of Logo Design Consultant. Questions / Responses are more than welcome.