If I ask you about your most favorite TV channel, its logo will be the first thing that comes to your mind not the name. Do you want your business to be recognized like that? So that no one needs to see your business name or details and your business logo says it all. Of course you do.
When you look for a stand out, state of the art, one of its kind car for yourself, it would be unfair of you to settle for a business logo which doesn’t have anything to do with words like outstanding, unique, and inimitable only because it’s free.
Now when you know the substance and significance of a business logo, let’s talk about a few options available to you.
FREE LOGOS
Today in the world of media presence and marketing you have countless logo designing companies at your disposal. Most of them offer logo design help or even a logo design for free. Making the “right choice” among these free offers is a tough ask. You will be lured in by a blinking catchy icon like “free logo design help” but at the end of the day you will be paying much more than what was needed. Confused? Let me explain.
Why is the first thing you ask them when they say they are offering something for free. They would say they are in the process of market research or it’s a promotional offer and there you go believing them like you believe in ”sun rises in the east”. The next time someone gives you such an answer just roll down to the bottom of the page and you will see that the company is operating for last 5 years. So, are they conducting a market research for last 5 years? No. They are just trying to fool around with you.
They will always make you pay one way or the other in terms of weird hidden charges like carrying charges or consultation charges etc. You will always find a link somewhere around their free offer details which will take you to another logo designing service, where they have a profit share or finance share.
Moreover they always have some paid logo offers. If they are so generous to offer you free logos why are they asking for money anyway? Obviously there’s always a difference in the quality of free services and paid services.
FREE LOGO DESIGNING SOFTWARES
What is your face to somebody who lives across the street or somebody you see at the train station everyday? Your logo. Because your face represents you just like your business logo represents your company. You would never let a guy in a regular corner street saloon do anything with your face even if you are being paid for it. Then how could you mess with your business logo only because there are some free offers available.
There are thousands of free online softwares available for you to design a logo of your own choice. They are built in such a user friendly, step by step format that you would say “Oh! I didn’t know logo designing was so easy”. Typically it would be something like this
1* Choose an icon from our 10000 predefined icons— 2*rotate and resize it as you like—3*choose your favorite color ….then there is another option which they tell you when your “customized” logo is displayed on your screen which I will save for later.
What these softwares do is, they take your chosen logo and do some here and there with its shape size and color. Trust me. It’s not that simple. Tens of thousands of people are using the same software in one form or another. There is no way you can design a distinct custom logo design for your company yourself using these softwares.
Even if you think they are not cheating, then how do you think they are running their businesses if everyone can design his own business logo. Let me tell you how. If you Google “fake free logo softwares” or “free logo softwares” the results will be somewhere in 8 figures for both the searches. You get the point.
By the way, the last option in these softwares would be “satisfied?!?! Purchase for 50$”.
PAID CUSTOM LOGO DESIGNING SERVICES
Then the right thing to do is to hire a “real” and professional logo design consultant who doesn’t lie to you in the name of free logo designs or free logo softwares. Instead they give you a logo which you can easily recognize and differentiate between a million logos and which people would know like the back of their hand.
A professional graphic designer will never use predefined logos. They would use their own creative minds and ideas to create something which is nothing but unique. Because when they are charging you money for it, they have to ensure that they are providing you with quality services. They would ask you for your ideas and your company’s profile details and design you a logo which reflects all about your company.
Unlike a free logo software which gives you your logo in less than a minute, they will always take their time, to make sure that they have put all their efforts and all your suggestions and demands in the logo and its design to ensure that it has elements that show the nature of your company and its business.
When you are ready to choose, it won’t be that hard for you because paid custom logo designers are very specific and truthful about their packages unlike the companies that offer free logo deal.
In the world of immense market competition and media awareness you can’t take any risks with your logo because it’s the face of your company. Once marketed, you can never change your logo and a minor error in your logo design will embarrass your company forever and by the time you realize the flaws it would be too late for amendments.
The choice is yours, either use some of your money for a good reason or lose it all for all bad reasons.
