According to general perception, small businesses have a limited target market to focus upon. This perception leads to a theory that a small business logo design should not be taken as seriously as the logo designs of large corporate firms or multinational business conglomerates. For those who design logo for new companies, this type of thinking is very dangerous. Not only for those who design logo related material, but it also hazardous for small business owners for the matter.
In connection with small business logo design, I have summarised the critical points that need addressing by proprietors as well as all those who design logo or other promotional stuff.
The Concept for the Logo Design
Whether you need to design logo for a small business or a large corporation, it is necessary that you fully understand the concept of the logo design as a whole. Without a thorough comprehension of the main idea, it is impossible to design logo or other related material.
Focus on Core Values
Focus on the core values of the company while you design logo for your client. Bear in mind that it does not become any less important if you are working on a small business logo design.
The Artistic Value of a Small Business Logo Design
The artistic value should not be ignored by any chance. A small business logo design should have an artistic touch about it without giving it a weird look.
Design Technicalities
This is again a major part of logo designing and needs to be given heightened importance. You need to determine what design aspects would work for the logo considering its type and category. These include sizing, segmental juxtaposition, usage of lines and curves et al.
Colour, Contrast and Combinations
Using the right colours, in the right ratio and at the right places adds the required perfection to the small business logo design that you are working upon. Be very specific yet subtle in organising and arranging the colours in your logo design.
Targeting the Niche Market
Concentrate on the niche of the business, product or service for which you are asked to design logo. Obviously a logo having cartoon images would not work for an organisation providing literary material or services.
Gender Classification – Tendency to Design Logo around a particular gender
Gender specific logo designs are also quite in demand these days. Your decision to have a gender specific logo design would be based upon the product or business type as well as the target market.
Logo Images by Logo Design Consultant
