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Tag Archives: business logo

USE IT OR LOSE IT: FREE LOGO DESIGN VS PAID LOGO DESIGN

Posted on February 2, 2010 by Fahad Raza
Reply

If I ask you about your most favorite TV channel, its logo will be the first thing that comes to your mind not the name. Do you want your business to be recognized like that? So that no one needs to see your business name or details and your business logo says it all. Of course you do.

When you look for a stand out, state of the art, one of its kind car for yourself, it would be unfair of you to settle for a business logo which doesn’t have anything to do with words like outstanding, unique, and inimitable only because it’s free.

Now when you know the substance and significance of a business logo, let’s talk about a few options available to you.

FREE LOGOS

Today in the world of media presence and marketing you have countless logo designing companies at your disposal. Most of them offer logo design help or even a logo design for free. Making the “right choice” among these free offers is a tough ask. You will be lured in by a blinking catchy icon like “free logo design help” but at the end of the day you will be paying much more than what was needed.  Confused? Let me explain.

Why is the first thing you ask them when they say they are offering something for free. They would say they are in the process of market research or it’s a promotional offer and there you go believing them like you believe in ”sun rises in the east”. The next time someone gives you such an answer  just roll down to the bottom of the page and you will see that the company is operating for last 5 years. So, are they conducting a market research for last 5 years? No. They are just trying to fool around with you.

They will always make you pay one way or the other in terms of weird hidden charges like carrying charges or consultation charges etc. You will always find a link somewhere around their free offer details which will take you to another logo designing service, where they have a profit share or finance share.

Moreover they always have some paid logo offers. If they are so generous to offer you free logos why are they asking for money anyway? Obviously there’s always a difference in the quality of free services and paid services.

FREE LOGO DESIGNING SOFTWARES

What is your face to somebody who lives across the street or somebody you see at the train station everyday? Your logo. Because your face represents you just like your business logo represents your company. You would never let a guy in a regular corner street saloon do anything with your face even if you are being paid for it. Then how could you mess with your business logo only because there are some free offers available.

There are thousands of free online softwares available for you to design a logo of your own choice. They are built in such a user friendly, step by step format that you would say “Oh! I didn’t know logo designing was so easy”.  Typically it would be something like this

1* Choose an icon from our 10000 predefined icons— 2*rotate and resize it as you like—3*choose your favorite color ….then there is another option which they tell you when your “customized” logo is displayed on your screen which I will save for later.

What these softwares do is, they take your chosen logo and do some here and there with its shape size and color. Trust me. It’s not that simple. Tens of thousands of people are using the same software in one form or another. There is no way you can design a distinct custom logo design for your company yourself using these softwares.

Even if you think they are not cheating, then how do you think they are running their businesses if everyone can design his own business logo. Let me tell you how. If you Google “fake free logo softwares” or “free logo softwares” the results will be somewhere in 8 figures for both the searches. You get the point.

By the way, the last option in these softwares would be “satisfied?!?! Purchase for 50$”.

PAID CUSTOM LOGO DESIGNING SERVICES

Then the right thing to do is to hire a “real” and professional logo design consultant who doesn’t lie to you in the name of free logo designs or free logo softwares. Instead they give you a logo which you can easily recognize and differentiate between a million logos and which people would know like the back of their hand.

A professional graphic designer will never use predefined logos. They would use their own creative minds and ideas to create something which is nothing but unique. Because when they are charging you money for it, they have to ensure that they are providing you with quality services. They would ask you for your ideas and your company’s profile details and design you a logo which reflects all about your company.

Unlike a free logo software which gives you your logo in less than a minute, they will always take their time, to make sure that they have put all their efforts and all your suggestions and demands in the logo and its design to ensure that it has elements that show the nature of your company and its business.

When you are ready to choose, it won’t be that hard for you because paid custom logo designers are very specific and truthful about their packages unlike the companies that offer free logo deal.

In the world of immense market competition and media awareness you can’t take any risks with your logo because it’s the face of your company. Once marketed, you can never change your logo and a minor error in your logo design will embarrass your company forever and by the time you realize the flaws it would be too late for amendments.

The choice is yours, either use some of your money for a good reason or lose it all for all bad reasons.

Posted in Logo Design, Logo Design Articles | Tagged business logo, free logo design help, free logo softwares, free logos, Logo, Logo Design Consultant, Logo Design Help, Logo Designing | Leave a reply

Utilisation of a Business Logo Design in BTL Activities

Posted on January 28, 2010 by Fahad Raza
Reply

A business logo design is not necessarily meant for large companies or business conglomerates. Any company small or large local or global should have a custom logo design to display their commercial image. This commercial image is one of the key elements that support a business in marketing and promotion especially, BTL activities.

The main idea of your custom logo design should always be to separate you from the rest of the competition. A business logo acts as a symbol of recognition for a company. If the importance of a custom logo design is truly understood by the management, they will be able to utilise their logo to the full extent.

In order to achieve maximum results with marketing and promotion, it is necessary for a business logo to be placed on each and every item associated with the company. From business cards to letterheads, invoices, receipts and other promotional material, every item should properly display the company logo not forgetting, the company website.

In the case of advertising material in general and advertising media in particular, the business logo design needs to be shown prominently at all places. It is undoubtedly clear that a commercial organisation regardless of its size should have a punctiliously crafted custom logo design that augments to its business philosophy.

Noticeably, those companies which do not give attention to their business logo design fall short of achieving their goals. The importance of an explicit custom logo design is heightened when it comes to BTL marketing techniques such as business gifts and other similar giveaways. These giveaways are also called promotional material which includes diaries, calendars, key chains, writing pens, coffee mugs, and door mats and so on. In most research studies related to the impact of promotional advertising on the target market, there was an astounding discovery within the findings. It was found that having only the company name on promotional material was far less effective than putting the business logo design on them was.

I hope that this explains the importance of a business logo design in BTL promotional activities as well as building a brand image for a commercial organisation.

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The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are more than welcome.

Posted in Logo Design, Logo Design Articles, Logo Design Tips | Tagged BTL activities, business logo, Business Logo Design, company logo, Custom Logo Design | Leave a reply

Overpricing In the Logo Design Industry – Affordable Logo Design is a Must for Small Business

Posted on January 19, 2010 by Fahad Raza
Reply

foto pricing1 - Overpricing In the Logo Design Industry – Affordable Logo Design is a Must for Small BusinessLogo designing does not blend with amateurs as it is a highly rated and creativity based professional field. With professionalism being the key to everything related to success, there is no doubt about the significance of logo design companies that cater to the needs of thousands and thousands of businesses worldwide.

In today’s highly competitive market, there is a general thinking that logo design companies are charging very high prices in the guise of providing an affordable logo design to their clients. If this is true, what is there for the small businesses which cannot manage to pay for such costly services and direly need an affordable logo design for their corporate identity!

Businesses spend from few dollars to thousands of them for having their logos designed by professional logo design companies. For some, spending huge amounts of money for a customised logo design service is quite affordable whereas a vast number of businesses feel absolutely otherwise. A huge majority of entrepreneurs look for an affordable logo design that fulfills all requirements of their corporate image without having to pay dearly for it.

How and where to look for this affordable logo design? This is not much of a problem in fact, not an issue at all.

Having your business logo designed by professional logo design companies can be extremely cost effective of you pay attention to certain vital points. Look for the following while choosing from various logo design companies.

You have to judge by yourself whether or not a particular logo design service cares for professionalism. Make sure they really heed your specific logo design requirements and have ample concern for your needs as a client.

Go through websites of a few logo design companies and take a thorough tour of each page for your complete satisfaction. An informative website denotes that the company knows how to reach out to its clients by providing them required all information on their web pages.

Have a look at the pricing structures of different logo design companies. Find out what type of logo design service they offer in their packages and at what price. Compare between pricing packages offered by various logo design companies and always look out for any hidden charges that might be incorporated into the pricing structure. This will enable you to determine the right amount of money you should spend for your affordable logo design.

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The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are more than welcome.

Posted in Logo Design, Logo Design Articles, Logo Design Tips | Tagged affordable logo design, business logo, Logo Design Companies, Logo Designing, small businesses logo design | Leave a reply
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