A business logo design is not necessarily meant for large companies or business conglomerates. Any company small or large local or global should have a custom logo design to display their commercial image. This commercial image is one of the key elements that support a business in marketing and promotion especially, BTL activities.

The main idea of your custom logo design should always be to separate you from the rest of the competition. A business logo acts as a symbol of recognition for a company. If the importance of a custom logo design is truly understood by the management, they will be able to utilise their logo to the full extent.

In order to achieve maximum results with marketing and promotion, it is necessary for a business logo to be placed on each and every item associated with the company. From business cards to letterheads, invoices, receipts and other promotional material, every item should properly display the company logo not forgetting, the company website.

In the case of advertising material in general and advertising media in particular, the business logo design needs to be shown prominently at all places. It is undoubtedly clear that a commercial organisation regardless of its size should have a punctiliously crafted custom logo design that augments to its business philosophy.

Noticeably, those companies which do not give attention to their business logo design fall short of achieving their goals. The importance of an explicit custom logo design is heightened when it comes to BTL marketing techniques such as business gifts and other similar giveaways. These giveaways are also called promotional material which includes diaries, calendars, key chains, writing pens, coffee mugs, and door mats and so on. In most research studies related to the impact of promotional advertising on the target market, there was an astounding discovery within the findings. It was found that having only the company name on promotional material was far less effective than putting the business logo design on them was.

I hope that this explains the importance of a business logo design in BTL promotional activities as well as building a brand image for a commercial organisation.

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The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are more than welcome.