Should a logo be timeless or trendy?

Logo is your corporate identity that communicates the core-marketing message of your business. You dream to be highly connected with your audience and you think that it’s best to be trendy and fashion-chic even with your logo to attract your young audience. Your designer thinks otherwise and there the contradictions start.

Your logo is supposed to last for lifetime and that is why when designing a logo it is best to avoid trends. The logo is the visual identity of your product and it is not advisable to change it regularly, as the potential customers will fail to recognize it every time.

The trends are changing constantly and if the designer follows the trend then soon the logo will become outdated forcing the organization to change it again.

Logos play an important role in representing a company, its products and its nature. They are becoming crucially important in the personalization of the organization giving a face to it. A strong logo helps in building a successful and long-lasting brand as it serves to be a great marketing tool.
It becomes a neck-breaking exercise when one needs an exceptional logo. It is a time consuming and hard working activity. A good logo distills the essence of the company making it unique and different. In addition to this, the designer must have a clear understanding.

A designer must understand that there are certain trends that can be incorporated and others need to be avoided. A designer needs to keep a close look on the color trends. Colors are an important element of logo design as it affects the meaning of the message that is being conveyed. Color trends do not change quite often and that is why they have a long life in design businesses. But other trends like swooshes and Helvetica fonts need to be avoided. Such trends become outdated and redundant. At the time of their popularity, logos incorporating such trends may look slick and smart but the moment these trends obsolete, the logos lose their appeal too.

A good logo is simple in design but it follows five ground principles: unique, relevant, memorable, timeless and versatile.

It is very important for a logo to be timeless. A good logo lasts for years without any major changes keeping its appeal constant over the years. It is quite usual that designers are tempted to incorporate new trends to make the logo unique but it can damage the image of the organization as every company works on long-term relationship with their consumers.

An ideal logo should be able to withstand the test of time. None of us has ever witnessed big brands changing their logo after every few years and none of them has ever used any of the trending design elements. Remember that today’s trendy craze is usually tomorrow’s old news.

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About Fahad Raza

Digital marketing strategist with experience of over 7 years in a marketing agency. Proven track record of increasing brand exposure, traffic to the targeted website, and generating leads through major online social media properties. Boosted client’s website’s unique traffic to 150K through organic search and leads by 43% via FaceBook, Twitter, LinkedIn, YouTube and guest blogging in 2012. In addition to social media marketing, SEO and copywriting are second only to my focused marketing abilities. Learn more about me at…

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