Logo is an insignia that assist a brand to be identified by its customers. It is never easy for customers to remember each and every logo; only logos with proper design attributes are being remembered by customers eventually they become famous. Famous logos are not just designed nightlong; it takes many efforts of famous logo designers to come up with the famous logos design.

Companies spend millions to understand their customer insights to develop a logo design that one can recognize at an instant. Simplicity, inspiration and creativity are three most fundamental features of a famous logo design. Designing famous logo is a long process; thus, renowned companies put their all guts to develop the prominent logo design.

Here is the list of elements that have aid the logos of brands to become famous:

Primary Colors:

Blue, red and yellow have been the ideal colors chosen by famous brands. It’s not just a coincidence that Coca Cola, General Electric and McDonald’s possess famous logos design.

Unique Symbols:

Unique symbols have really worked for the famous brands. LG, Ferrari and Apple have acquired the unique symbols to portray their brand identity; consequently, these brands are included in the list of famous logos.

Custom Design Fonts:

Custom design fonts differentiate one brand from another; that’s why, logos of IBM and Walt Disney has let these brands dominate in the market.

Message:

Message is one of the most vital parts in a logo design that should be delivered to customers in style. Famous logo design of brands such as Adidas and BMW are great examples of portraying the message to customers.

In a nutshell, some brands have used the preceding 4 in combination while some brands have focused either on one or 2 of the preceding attributes but the results have been same in both cases. You can prefer the choice of your desire and follow the path in order to aid your brand to be included in the category of famous logos design.

Logo is one of the most important features of a business. Logos are designed with an idea of identifying your business identity. It is your logo design that will make the first impression about your business to customers; thus, you should ensure to keep an eye catching logo to make good impression about your business to customers.

Eye catching logos do not require your company name and possess a potential to be remembered by customers with your brand mark only. Symbols are great means of creating eye catching logos. In order to acquire an eye catching logo for your business, following are the characteristics that you should look for:

1. Simplicity:

It is the simplicity in a logo design that would inspire your audience as it would let them guess what your business stands for.

2. Quality:

An effective representation of your corporate image ensures stability of the business; therefore, quality depicts survival for your business in long terms.

3. Colors:

Light colors work fine to make eye catching logos. Either one or 2 colors are chosen by designers in order to avoid any confusion about the design among customers.

4. Style:

Shapes and symbols in a logo design emphasize your brand image; thus, you should incorporate these elements in a design to depict the message of your business in style.

5. Fonts:

Custom design fonts are usually preferred by designers in order to develop eye catching logos. However, fonts in an eye catching logo should either be kept as uppercase or lower case.

In short, the combination of simplicity, style and harmony of colors would let you have an eye catching brand identity as these 3 are the key aspects to develop eye catching logos design.

Illustrative logos design helps a company in illustrating their diversity and distinctiveness as it involves the entire basic ingredients which enhance the persona of any company; this is why it has become an integral part of the overall marketing strategy of any organization. Nevertheless, sometimes logo designers are not able to handle illustrated logos resulting in a total confusion for the viewers because there are so many slogans, symbols and colors in such type of logos.

Therefore, illustrative logos design, if designed in a proper way would do wonders for your organization as it instrumentally leaves a long lasting impact of the products and services on a wide range of customers plus defining the company’s standard in an effectual manner. Now, let’s discuss some essential ingredients of illustrative logos design.

Colors used in illustrative logos design:

There is no hard and fast rule that you have to use certain colors in illustrated logos, you can use any type of color scheme provided but it should correspond to the nature of the company. Colors that are commonly used in illustrative logos designs are yellow, blue, green, red etc.

Style used in illustrative logos design:

A logo designer always finds illustration logos design interesting to be played as it has a wide canvas of incorporating different styles. Any type of style that is perceivable and recognizable can be utilized in illustrative logos design.  You can place the text alongside any object or symbol in order to positively illustrate your point in such type of logos.

Fonts used in illustrative logos design:

The main reason of incorporating text in illustrative logos design is to make viewers understand the company’s nature; this is why more logo designers mostly prefer formal and contemporary fonts in illustration logos design.

Usually, logo designers are not able to do justice with the illustrative logos design as it requires various ingredients to be incorporated. So, a word of advice here is that, be very careful in choosing a graphic designer as not every designer can come up with a perfect illustrative logos design.

Logo is the mark of a business that symbolizes what you serve for. Logo is your business identity; therefore, you need it to be very strong so that your customers can judge the nature of your business and find out the quality of goods/services that you provide. Characteristics of an effective logo lie within 5 elements; therefore, you must ensure that your business identity is designed well in accordance with logo elements.

Here are the 5 elements of logos that you should know about:

1. Style:

Style includes text and textures, so, it should be designed in such a way that customers never forget the design once they see it. Logo of IBM is one of the greatest examples of style.

2. Uniqueness:

Uniqueness is one of those elements of logos design that play the key role in promotion of brands. It let your business to be differentiated from your customers. LG logo portrays the logo elements of uniqueness.

3. Inspiration:

Your logo should be designed in such a way that it gets eyes of your customers to be caught as soon as they see your logo. Chevrolet logo is the great example of an inspiration.

4. Message:

Message is also one of the most essential elements of logos as it’s the message in a logo design that communicates with your customers. Logo of amazon.com is one of the best examples of portraying business message to customers.

5. Legibility:

Why would customers interact with you if your logo design is not legible? Legibility is an important aspect of a logo design, that’s why; you see most of the logos in bold typefaces. General Electric logo is a great example of legibility.

Other than preceding elements, colors and icons also play a kind of role in logo designs however; it’s necessary to design every logo with icons and range of colors. A black and white logo designed with simplicity in accordance with the preceding 5 elements would also stand out amongst audience, so, it’s better to avoid extra elements of logos design. It would not only lower down your cost but also let you have a unique logo design.   

A successful logo design is not an overnight work; it has a lot of hard work and ingenuity behind it. High qualities of logos have certain traits that most of the other logo design lacks. A well designed logo is always created keeping those qualities in mind. Great corporate branding doesn’t just involve the name of the company but also the corporate logo design.  Let’s just underline some qualities of a successful logo design that pulls the company image to the top.

Unforgettable:

A great logo design will never go out of the peoples mind, it is designed in such a manner that it should stick and hold the persona of the organization forever. The corporate identity is build over time, so try not to make changes in the logo frequently and make sure you are not designing something that will become outdated with time.

Distinctiveness:

If you will have a look on the world famous logos, you will find one thing similar in all of them that is their distinctiveness. They are all unique in their own way that is why they are at the top and have made their mark on the world.

Appealing:

Why would someone remember a logo if it’s not appealing to the eyes, that makes a complete sense. For this purpose, big brands always test their qualities of logos before a complete launch.

Straightforward:

Perhaps one of the biggest qualities of logos design is that it is straight forward.  A professional logo designer will always keep in mind what kind of a logo he is creating and if the right message is being conveyed to the right public or not.

Legible:

No matter how expensive your logo is, if a viewer is unable to understand the logo then it is totally useless. What you are targeting to? What are the other places where you are going to use the logo design? Will it be able to survive on your letterhead, business cards etc.