Businesses need to follow a few steps in order to build their brand image. When it comes to business branding, the foremost step that businesses need to take is the creation of a logo design. Although, logo should be designed according to fundamental principle of simplicity but in case of abstract logos, a logo should neither be simple nor complex; in fact, it needs to be in between the two.

If abstract logos designs are kept too simple; then, they fall short of the quality to inspire your target audience. If abstract logo is kept too complex; then, your target audience won’t be able to grasp the message of your business. Consequently, your business would face a great loss; eventually, resulting in a failure, so, abstract logo design should be kept in between simplicity and complexity to let customers differentiate your brand image from the competitors.

One thing for sure, abstract logos designs are unique and don’t take much time from customers to be recognized even researches have proved the significance of an abstract logo design. It takes a little more time from customers to identify an abstract logo while abstract logos are being recognized by the customers instantly, so, one cannot ignore the significance of abstract logos design.

You would have seen abstract logos designs of Apple, Nike and WWF. Each of these brands has presented their brand image in a form which is easily recognized by people around the globe. Have you wondered why top brands go for an abstract logo? It’s the unique nature of abstract logos that evoke brands to prefer abstract logos designs. In short, abstract logos design works fine for businesses wanting to portray their unique image to customers.

What do you look in for real state logos?

You want to see a house or its roof image for a residential real estate logos or any skyline image for commercial real estate logo? Am I right?

This is what you expect from most of the people but you better be careful not to end up with something that gets itself into the sea of similar images modeling as logos. The catch here is to design a logo that is instantly recognizable and that posses a quality to rise above the noise.

If you are a real estate specialist, you need to specially see that your real estate logo portrays all the ingredients of a real estate to make it recognizable by the target audience. For this purpose, you need to consider the three crucial factors while designing real estate logo designs.

Real Estate Logos design Should Declare Its Niche Audience:

It is certain that you work for one or few niches, but not everyone will become your client. So, it is crucial that you are very particular about the market you are targeting your services. Whether you are selling vacation properties or residential plot, rental services or property investments, you and your logo should be very clear about it  and it should be loud enough to be interpreted resulting in more customers. This is how; you will save a lot of time and energy by eliminating the unwanted clients.

Real Estate Logo Design Must Be Interesting:

Real Estate logo designs are usually very boring as it involves all the technical objects in it; this is why the logo designs of such a field don’t strike at a first glance. So why not become imaginative and incorporate some interesting elements in the real estate logos. This would result in a unique business identity!

Real Estate Logos Design Should Have A Proper Concept:

Without a proper concept, perhaps you will end up on anywhere without a proper direction. Same is with the real estate logos design; it will land you nowhere if you haven’t built a proper concept of the logo. A logo with a meaningful concept will not only attract the viewers but also build a positive image globally.

Therefore, if you have gone through the above 3 important factors about a real estate business design, I am sure you will get a maximal number of real estate clients in the future.

Finance is the science to manage funds that involve money transactions with time and risk being its key areas; thus, financial logos should be designed in a way to depict trustworthiness of a finance-related business. A financial logos design should represent the financial company or service smartly to let the financial company or a service to stand out and to do this, a financial logo really needs to appear unique.

Here is the list of features that financial company logos or financial services logos should have:

1. Text:

Letters in a financial logo design should be legible as legibility of letters would let your customers to identify an element of trust within your business.

2. Font Size:

It is a mark of the great financial designs that they never lose their identity in any size; thus, a financial logo design should be scalable.

3. Font Style:

As the logo of financial company needs to look formal, so, it’s ideal to adopt either Times New Romans or Ariel font to represent the formal image of financial company or service.

4. Colors:

Blue color is the best choice for financial logos design to depict trustworthiness of a business however, sometimes, it’s better to use the green as well to depict friendly nature of the business.  

5. Slogan:

Rather than graphics, a slogan can add an extra value to a financial logo; thus, it’s preferable to use slogans for financial services logo design to strengthen the image of a business.

If your logo has the 5 elements of a financial logos design in common; then it won’t take any long for your business to be memorized to acquire a prominent place in the financial market.

Today, internet is awash with sales logos or ready made logos design. If you will search for them over the internet, you will find a bunch of websites providing them. Now, you might be planning to buy readymade logo design for your business as well or have already bought one, or grabbed the free ones that are all over the place.

But are ready made logos designs a good bargain for your small business?

NO!

Let me tell you why, it will only harm your business identity in a long run. Logos for sale or Premade logos especially the free ones are used by many people who are looking to get a bargain. When people realize that they have seen the same logo on other business websites, your logo will only confuse them. So, decide now if you are connected to or even owned by the other businesses we were talking about? Have you stolen the other business’s logo?

Just imagine, what would be the impression you will create on your customers, some of them will realize that you are a bargain hunter and obviously they will question the quality of your products and services.

Your Logo Is Your Business Identity And It Should Be Unique!

If you own a successful business, people will copy your logo or simple they will get inspired from it unless you have a logo that is unique you can’t protect yourself and remember a ready made logos design cannot be trademarked, this will only create problems for your business. So, what should you do to avoid this?

Hire a graphic designer for your business logo…

Hiring a qualified graphic designer will solve all your problems as he will provide you with a professional logo design for your business. These logo designers take time to understand how a particular logo design actually works. They know how to design a distinctive piece of art like the back of their hands. Logo designed by a professional is instantly recognizable and has every ingredient of a perfect logo designs in it creating a positive image for a business. In the end I would just say stay away from readymade logos that will only harm your corporate identity…