Unconditional guarantees are the offers made by business, of returning the money in full to unsatisfied customers. This helps them secure business as well as attract large number of customers.

Often full guarantees are offered in products, as these are machine-made and are very predictable but some companies that provide services like design houses also call for redeemable guarantees.

It is advisable for service providing business not to opt for money back guarantees. Offering an unconditional guarantee as service providers is something that definitely makes you nervous and then you think of giving no guarantees at all. It worsens when you are working as designer you suspect what if few of your clients ask their money back because they don’t like your design work.

And there goes your business down in the drain. Ok, now you are thinking of devising a safe guarantee that will attract your clients as well and will keep your business risk-free.

What makes these guarantees deadly is the unpredictable human behavior. That is a client really wants to believe in you. With his utmost trust, he is asking for your services and relying on your services. The money he has paid makes him more committed and brings him on your team.

And you have completely dedicated yourself to this one project. With your whole-hearted efforts, you dream to complete this project on time and satisfy your client. You made the changes and tweaking that the client wanted but the end result—he called in the guarantee.

All your energies and time was wasted, discouraging you more to work further. Not only this but also making you suffer financially. Money-back guarantees definitely increase your sale as customers find it less risky to consume or enroll for your services. But you also need to understand, you are out there to do businesses and you can’t just keep yourself unpaid after spending hours on the project of unsatisfactory and whiny clients

Unconditional guarantees build up customer loyalty and promises fast feedback but non-serious clients call for guarantees. They may not give you any rational reasons and will not clarify what was dissatisfying.

In such a scenario, failure is for sure and it may also develop a negative image of the company as many would doubt the ability of the company. In addition, it will affect the company’s image that desires to look sophisticated.

In contrast, conditional guarantees that have some provisos will keep the client honest and will make him think twice before calling for it because even getting a portion of what he has paid, the ultimate loss will be his. It will also reduce your financial losses.

So before offering guarantees, keep these things in mind and then captivate your audience with such deals and offers.

A logo is an important part of overall marketing strategy and it is designed to make your company stand out from its competitor. It is used to develop brand awareness in the market so that strong relationship is built with the prospect consumers. If strong brand awareness is put up then the target audience will establish emotional connection with the company. A well-designed logo helps in achieving the target of brand recognition. Many small businesses fail to understand the importance of a logo and may not like to spend their constrained financial resources on it but they may give it another look…

You think logo designing is an expensive thing to do…

The small businesses must not consider their logo designing an expense but an investment. As a logo enables a company develop a strong image of reliability and stability among its target audience. Not only this but also set itself apart from other similar businesses i.e. competitors.

It is an investment that will serve you for the next 20-30 years without creating any losses to your business. If designed rightly, the logo becomes the best initial investment that a small business can make.

A cheaper yet a professional logo designing services can be found if searched properly. This helps the small businesses to make the smallest investment that can be made with a large scale of profits in terms of sales and brand recognition.

Building your brand

A professional logo is the keystone of branding a business and set the stage for launching your brand. The logo that you have will affect the perception that people will have of your company.
It is the logo that builds the image of the company and establishes its individual corporate identity. It makes your brand recognizable and develops a consistent image when the business is marketed.

Explicating your expertise

A logo is an image that communicates the message of your business and if it is a well-conceived and well-designed idea, then it convey the message of being a trustworthy and credible business on which people can rely. It shows that the company is serious about its business and gives proper attention to every details of brand building and will in turn look after all the needs of the customers. A company without a logo is considered unprofessional and incompetent and may drive the potential customer away thus affecting your credibility and integrity.

Rooting your business…

A logo conveys the message of true commitment and obligation towards the clients and customers of your business. It also expresses that the company truly knows its business and has been in the market for quite some time.

It builds an air of professionalism and stability in the market. This also increases the credibility of the business and makes it to be considered expert in its field. It becomes the pride of the business as it appearance, its conceptual meaning, its aesthetics and practicality is developed after thorough research and planning. So, it is very necessary for the small businesses to have a logo so that they can strengthen, improve the quality and increase professionalism of their company.

Calling your prospective clients

A strong logo with strategic marketing efforts will give the business an edge and will set it apart in the business market place. Not only this but it will also make the business memorable. According to the study, 40% people remember what they see rather than what they read or hear. So a creatively designed logo will more likely be remembered due to its strong visuals. It is also important that logo must sustain its consistency in all the marketing materials as it enhances and improves brand recall.

One more thing must also be kept in mind that people judge things through its appearance but if you have no image to portray your business then you are certainly doomed. A logo also affects the purchasing behavior of the consumers, as a good logo will definitely attract the attention of the people.

With so many benefits, that a logo gives to business owners it surely is not a bad area to spend a few bucks on. Therefore, small businesses need to re-consider this platform of investment to establish themselves.

Every month you go to the grocery store and there you find your delicious, scrumptious Kraft cheese pack lying on the rack just within your reach. However, to your astonishment, today you are unable to find it, you rush to the storekeeper for a pack of Kraft cheese, and there he goes, picking it out for you from the very same place…but why didn’t you see it!!! Well, it was because they have revamped their corporate logo that made it unrecognizable to your untamed eyes.
So, what makes the corporate giants redesign their well-established logo?
1. Establishing New Vision and Mission Statement
There are numerous big businesses that are merging up for their financial needs or to build up strong business presence and such companies need to redesign their identity as their missions and visions are amalgamated to define a new one.
These companies have a change in the leadership due to take over, merger or acquisition, which sometimes deeply affects the vision and mission of the company and hence, calls for a new but consistent logo design.
2. Change in the Work Structure
When the company expands and grows, then it may need to rebrand itself that may raise the chances of revamping the logo. This is done so to make the consumer realize that the work process and/or the structure of the company has changed and it promises to be more efficient and more effective in its end result
3. Opening up New Services
Just like Starbucks, you have also decided to increase your line of products or you have opened up new services that are not only an extension of your previous ones but a different line, then you definitely need to make some changes in your logo. When the company opens up a new division, it is in dire need of a new logo as it will communicate about your change in business and also opens up the opportunities with your existing clients as well as bring up new consumers to your door.
4. Expansion In the Target Audience
With the extreme globalization and digitalization you have decided to cross borders and open up yourself in the foreign market. Well a good decision it is, but you need to have a logo that is global understandable and acceptable. The expansion in target audience may also call for redesigning the logo.

OK, you are starting your business and you are short on budget but you need to brand your business through a well-designed logo. So why not do it yourself which is cost-effective as well as creative enough for you business but if you see closely and ponder wisely do-it-yourself has its own advantages as one can’t be skillful in everything just like a doctor can’t fix your car, similarly everyone can’t design
One can get various free downloadable design software or online websites that can help create logos through the usage of clipart present in their library. It helps one become a designer without any training and learning but why is it not highly recommended among the community, well, the answer is its obscurity and redundancy.
Trendy Images But No Timeless Logo Art
These software and website tools do have a list of trendy stock images that can help you design a creative logo but these logos may not turn out to be timeless. To make a unique and enduring logo, you need to ignore the latest design gimmicks and focus on corporate swoosh but these free of charge solutions do not provide you such options and you are stuck with quite a limited but new design trends which are not very applicable and usable for businesses.
No personalization
Logo or corporate identity must be unique for every company so the target audience can identify the business from other competitors and may better connect themselves with the brand. But when you se free online solutions there is a high chance that a similar logo is used by multiple companies within same industries which will make it impossible for companies using logo softwares to establish unique business identities.
Copyright Issues:
While using these softwares, the so-called designer is using clipart images that can result into creating a design similar to others. One can change the color and layout but image remains the same, which can cause a dispute among the companies using the same image, and if not this then it may create confusion for the consumers which is worse.
Lack of professional expertise:
These softwares will fail to give the user any expert advice. They may be developed and run by professional designers but the will certainly be not able to understand your business all by themselves nor can they give you an idea for appropriate design elements suitable for your industry, so designing is heavily relied on your understanding and knowledge.
Business owners must realize that creativity is a process to generate ideas, alternatives, or possibilities that may be useful in solving problems and this can’t be achieved through the usage of free tools available in the market. So it is better if you don’t do it and leave it on designers the same way you leave your dental work to the dentist.