5 Essential Qualities of logos Design

A successful logo design is not an overnight work; it has a lot of hard work and ingenuity behind it. High qualities of logos have certain traits that most of the other logo design lacks. A well designed logo is always created keeping those qualities in mind. Great corporate branding doesn’t just involve the name of the company but also the corporate logo design.  Let’s just underline some qualities of a successful logo design that pulls the company image to the top.


A great logo design will never go out of the peoples mind, it is designed in such a manner that it should stick and hold the persona of the organization forever. The corporate identity is build over time, so try not to make changes in the logo frequently and make sure you are not designing something that will become outdated with time.

qualities of logos -  5 Essential Qualities of logos Design


If you will have a look on the world famous logos, you will find one thing similar in all of them that is their distinctiveness. They are all unique in their own way that is why they are at the top and have made their mark on the world.


Why would someone remember a logo if it’s not appealing to the eyes, that makes a complete sense. For this purpose, big brands always test their qualities of logos before a complete launch.


Perhaps one of the biggest qualities of logos design is that it is straight forward.  A professional logo designer will always keep in mind what kind of a logo he is creating and if the right message is being conveyed to the right public or not.


No matter how expensive your logo is, if a viewer is unable to understand the logo then it is totally useless. What you are targeting to? What are the other places where you are going to use the logo design? Will it be able to survive on your letterhead, business cards etc.

more related post Logo Design

Networking Logos Design

If you are a professional in networking field, you must be familiar with the art of networking yourself and your business. You have to present yourself in a manner that not only attracts your clients but also make them willing to work with you, building contacts and relationships are the major aspects of a networking professional. However without effective marketing and promotional strategies, one cannot do proper promotion of his or her networking business.

Have you seen any social networking business working without a logo design?

No, probably not! This is all because a networking logos design is a crucial part of a social networking business. It helps developing and attracting contacts towards itself, not only that it builds a unique business identity that sets it apart from the rest of the social networking crowd. Just imagine how a little piece of network logo does wonders for a business.

But have you ever pondered over; why some logo design sticks to your mind while some gets lost, I guess the basic reason for this is the negligence while designing a network logos design. Therefore, they need to avoid some mistakes that can create problem for a networking business in future. networking logos design 300x83 - Networking Logos Design

Common Mistakes!

While designing a logo, he must make sure that he is incorporating those symbols and objects that relates to the persona of a business. When it comes to decide a color scheme, one should base it upon the category of niche market he is targeting. Using free style fonts can produce horrendous results in networking logos design as it highlights the unprofessionalism and immaturity of a logo designer.

Lastly, this is especially for small business owners that they should consult a professional and reputable logo design company in order to get a good networking logo for his business.

Top 10 American University and College Logos – More than a Brand

TOP 10 AMERICAN UNIVERSITIES LOGOS - Top 10 American University and College Logos – More than a Brand

Only a few people know that many universities have become a brand today. Universities and colleges design apparel having their cool educational logos in order to promote their brand image. This step also encourages the students to apply for admission at these educational institutes. Whether you talk about Georgia, Colorado, Houston, Texas, Alabama, Kentucky, Michigan or Florida; each and every state university and college of US has an inspirational logo.

Here are the top 10 best college university logos of America:

10 Bowdoin college logo design - Top 10 American University and College Logos – More than a Brand

10. Bowdoin College Logo

Bowdoin College was founded in 1794. The liberal arts college is located in the coastal town, New England of Brunswick, Maine. The seal logo of Bowdoin College has been a debatable issue for long time. The seal was created in 1798 by JOSEPH CALLENDER. Some people believe that seal logo was chosen due to Bowdoin’s location which is situated at the east but more people agree that the seal was selected as a symbol of truth and enlightenment.

9 Barnard college logo design - Top 10 American University and College Logos – More than a Brand

9. Barnard College Logo

Barnard College is an independently incorporated women’s liberal arts college. The college was founded in 1889 and it was the only college at that time where women can receive the same challenging education that was available to men. Barnard College logo features simple and bold TYPE FONTS in a dark blue BACKGROUND in order to depict the importance of education for WOMEN IN SOCIETY.

logo - Top 10 American University and College Logos – More than a Brand

8. HMC Logo

Harvey Mudd College (HMC), the best liberal arts college of engineering, science and mathematics in US was chartered in December, 1955. The mission statement of college clearly depicts to educate students of engineering, science and mathematics in such manner that they become experts in their fields. The logo of HMC justifies the HISTORY OF COLLEGE and icons go along well with the FIELDS OF STUDY in a college.

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7. Amherst College Logo

Amherst College, the private liberal arts college situated in Amherst, Massachusetts was founded in the year, 1821. The seal logo of Amherst College features Trajan TYPE FONTS. The motto of college “TERRAS IRRADIENT” in San-serifs fonts that means: “Let them illuminate the lands” is JUSTIFIED by the sunburst and book illustrations.

6 Dartmouth college logo design - Top 10 American University and College Logos – More than a Brand

6. Dartmouth College Logo

Dartmouth College was founded in year 1969 by the reverend, Eleazar Wheelock. The traditional shield logo design of Dartmouth portrays the motto “VOX CLAMANTIS IN DESERTO” that means “The voice of one crying in wilderness”. Dartmouth adopted this motto since it has appeared at 5 places in the book of revelation “Bible”. The rustic icons in Dartmouth’s logo also justify DARTMOUTH as a rural college.

5 Columbia university logo design - Top 10 American University and College Logos – More than a Brand

5. Columbia University Logo

Columbia University, the private university of US was founded in 1754 as KING’S COLLEGE by royal charter of King George II of England. The university is the oldest institute of higher learning in the state of New York. The logo of Columbia University is a royal blue CROWN as homage to its HISTORY.

4 Princeton university logo design - Top 10 American University and College Logos – More than a Brand

4. Princeton University Logo

The private research University of Princeton was chartered in 1746 as the college of New Jersey, the name that last for 150 years. The logo of university features Monticello TYPEFACES since these typefaces have historic ties to the UNIVERSITY. The “PANTONE” shield logo of Princeton University features an OPEN BOOK that justifies that the purpose which university serves for is Pure Education.

3 Univeristy of Chicago logo design - Top 10 American University and College Logos – More than a Brand

3. University of Chicago Logo

The University of Chicago, the private coeducational research university was founded by the philanthropist, John D. Rockefeller and incorporated in 1890. The logo features phoenix as its MASCOT. The shield logo portrays university’s motto: CRESCAT SCIENTIA VIETA EXCOLATUR that means “Let knowledge grow from more to more; and so be human life enriched in a shield”.

2 Yale University logo design 300x70 - Top 10 American University and College Logos – More than a Brand

2. Yale University Logo

Yale University, the private research university was founded in the Colony of Connecticut in the year, 1701. The classic TYPEFACES of Yale University are designed by “Mathew Carter”. Like many other universities, Yale also features a shield logo. University logo features its motto in both HEBREW & LATIN words: LUX ET VERITAS that means light and truth. The Hebrew letters encoded in a book depict that Hebrew was an ESSENTIAL SUBJECT in early days of University.

1 Harvard university logo - Top 10 American University and College Logos – More than a Brand

1. Harvard University Logo

Harvard University, the private university which is located in Cambridge, Massachusetts was established in 1636 by the Colonial Massachusetts Legislature. The name of university was derived from the young minister, John Harvard of Charlestown. The logo of Harvard University is a crimson shield to portray the VITALITY OF UNIVERSITY. The logo of Harvard university portrays the motto “VE RI TAS” that means truth that goes along well with education.

Conclusion: Many universities and colleges of America have made an entirely different department to maintain their unique identity. It is also the reason that the preceding top 10 universities and colleges have kept their exclusive brand identities for good. In short, university college logos don’t just feature their brand identity; they also teach you a message.

What Makes an Elegant Logos Design?

In layman’s language, the one who has style and grace with a good behavior is considered to be elegant however this definition of elegancy does not apply to the logo design. In technical terms; simplicity, conciseness and neatness altogether create an elegant logos design. Creating an elegant logo is not just a duck soup; only logo designers who are well susceptible to the ins and outs of graphics, size, colors and typography know how to create an elegant logo design.

An answer regarding elegant logo designs lie within the following:

The Fundamental Principle:

Cluttering up a logo design would lead you nowhere; thus, simplicity plays major role in promoting your business image. A logo designed with simplicity would never lose its meaning and will function well to express your business identity in style.

Choice of Colors:

In contrast to the principle of simplicity, professional logo designers never use more than 2 colors to design elegant logos.


Fonts should be meaningful to the customers when it comes to elegant logos design. Microsoft Sans Serifs that holds scalability and functionality are most commonly used by logo designers to create an elegant logo.


Taglines work very fine with elegant logos design. A logo designer follow the principle of less is more to design elegant logos as how much concise your tagline would be, more your design elements have a flow with your tagline.

Scalability, minimal use of colors, stylish type fonts and concise tagline are the core elements of elegant logos design. If you want your logo to portray the elegancy of your business; then, you should ensure your logo to be designed in accordance with these characteristics.

How Do Businesses Pull In Profit From Logos?

You must be wondering how a business would earn profit from logos? It sounds funny but that’s true. Professional logo design is the best way to earn from business logos. There are thousands of graphic design companies who are offering their services to make professional logos required by any business. From corporate perspective professional logos serves a lot in generating profit from logos.

Now, let’s check out how businesses pull in profit from logos:

A perfect way to build credibility through the internet:

Today, a website and a blog can be great ways to earn money and to win the customers. But not every website or blog can serve you as a money making machine, it is merely because it is not promoted in an efficient way and the best way to promote a website is to have an appealing website logo. Catchy website logos will help build new customers and this is how you will earn profit from your business logos.002 300x171 - How Do Businesses Pull In Profit From Logos?

Logo helps In Increasing Business Sales:

Business branding creates a positive image of a company among the target audience but this needs to be done in a perfect manner. Here, logo plays its role; it not only helps in building the brand image of the company worldwide but also increases the credibility of a business which eventually boosts up the sales of a company and this is how you earn profit from logos.

Thus, smart business owners know exactly how to cash a logo for their company. This small piece of art can do wonders for your business but if you go through the procedure properly i.e. get your business logo designed from a professional graphic design company who has a reputation in the market you can use it effectively to promote your business globally.