Monthly Archives: February 2010

McDonald’s Logo to turn ‘Hunter Green’ in Europe

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McDonalds logo psd228221 - McDonald’s Logo to turn ‘Hunter Green’ in EuropeMcDonald’s being one of the most famous brands holds legitimate claims against itself regarding ‘The Global Warming’ issue. Recently, McDonald’s intends to turn green in Europe for 2010. The company made a statement by the end of year 2009: “About 100 German McDonald’s restaurants will make the change”. German spokesperson of McDonald’s ‘Martin Nowicki’ also told the ‘Associated Press’: “This is not only a German initiative but a Europe-wide initiative” (Source). The Vice Chairman of McDonald’s Germany ‘Hoger Beek’ said in the statement: “With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that” (Source).

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For last few years, McDonald’s has adopted “greener” practices, including environment friendly refrigeration and conversion of used oil into bio-diesel fuel. Greenpeace, the environmental campaigner has also praise McDonald’s for introducing refrigerators without chlorofluorocarbons. The UK guardians report that McDonald’s is going to conduct a 3 year research project for its cow farts on 350 farms across Britain in order to minimize methane gas emission from its livestock since flatulent livestock has been contributing 4% to ‘The Green House Emission’ in UK. Chief Executive of McDonald’s UK said: “This ground-breaking project will help drive further reductions in our beef supply chain”. (Source)

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The instantly recognizable logo of McDonald’s following Coca-Cola, IBM, Microsoft, General Electric and Nokia is the 6th most valuable brand. At German branches of the US fast-food chain, McDonald’s Germany vice president Holger Beeck told the Financial Times Deutschland: “The famous golden arches will be emblazoned on a green background rather than its usual red. The change would be made on all new and refitted restaurants out of respect for the environment”. (Source)

Therefore, McDonald’s is going green and pursuing its Corporate Social Responsibility by saying:     “I ‘m lovin’ it”

Does Your Logo Speak On Important Occasions Such as on Valentine’s Day? If Not Then You Definitely Need To Check This Out!

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Do you know what do many regard as the best opportunity to increase sales after Christmas? Yes, you guessed it right it’s Valentine’s Day. It’s that part of the year again when people get to rejoice with their loved ones. Spend hefty amount of money just to please them and express their emotions, which shows that despite increase in inflation and economic crises, emotions are more powerful than mere dollars. According to 2009, US statistics floral sales estimate was around $187 million. Around 1 billion greeting cards were shared across the globe and around 35% of the people go on to dine with their loved ones. This year an average buyer is expected to spend around $99 on 14th February.

For small business owners this presents a wonderful opportunity to make full use of this occasion and increase their customer base alongside sales.

How to go about and get your business maximum exposure?
For smart business owners, the process starts with getting a custom Valentine’s Day event based logo. Its importance is well evident from the fact that big companies such as Google make full use of such occasion.

People might have seen your logo time and again. Some might have noticed some might not. But on these occasions let your customers come and visit your site by just glancing at your logo. Design a Valentine’s Day logo that speaks volumes and gives your customers what they are really looking for. Live up to their expectations and your business shall grow numbers.

You need to understand the psyche of your customers to engage at their level. An event based logo on the website indicates that you are there to celebrate this special occasion with your customers. According to 2009 statistics, gift items were mainly bought to celebrate this day as a family occasion. Be a part of their families and show how much importance you give to them.

Benefits of Having a Customized Logo along Side Your Marketing Efforts:

Capitalize on the occasion by letting your logo speak for itself. Where customers are willing to spend dollars, promote your business. Even if you don’t deal with such promotional items, offer them special discount offers on your regular business deals to celebrate this occasion.

Market your business by applying proper strategy especially for this occasion by placing your logo on every networking site so that it is highly visible and the message is loud and clear.

Give away free e gifts to your customers by placing your customized Valentine’s Day logo design on the products to your customers so that you develop customer loyalty.

Design promotional banners having your Valentine’s Day Logo to let the world know about the offers that you are presenting to them especially on this occasion.

What’s the Worth of Celebrating This Occasion for Small Business Owners?

According to a study quoted by smallbiztechnology in 2008; nearly 46% of small businesses are optimistic that they will earn a great deal by utilizing this opportunity where people are willing to spend. So what are you waiting for? Grab the opportunity and beat your competitors by devising a proper Valentine’s Day Strategy. Share this memorable occasion with your customers by having a custom event based Valentine’s Day Logo designed for your business. Remember, spending a few dollars today can be worth millions tomorrow.