Monthly Archives: November 2009

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You Don’t Need a Logo Design – You Need the Right Logo Design

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As a business entrepreneur you know the significance of a logo design and possibly want your business to have a logo that speaks out to the potential clientele. Despite the fact that a logo is an important element of branding, you do not need a logo design if:

  • You want your brand to stand out among others
  • You want your logo to be the emblem of your corporate identity
  • You want your business, product or services to be represented in the best possible manner through the logo design
  • You want your logo design to be meaningful and expressive
  • You want to have the perfect logo design for your brand
  • You want a unique logo design that is identified by everybody
  • You want the logo design to be associated with your brand and vice versa
  • You want a unique logo design that is the epitome of your business
  • You want a successful corporate symbol and in turn, a successful brand
  • You want a remarkable logo design that is the identity of your brand on its own

It must be quite astonishing for you especially after knowing the fact that a logo is the very soul of a brand and not having a logo does not help in the marketing and branding strategy of a business. You might also be wondering what to do if whatever stated above is valid enough to be believed.

Well, as a matter of fact it is quite true that you do not need just another logo design if you think that the above points represent your approach towards marketing and branding. On the contrary, you need the right logo design in this connection.

The right logo design does everything for your business that is stated in the above points and makes your brand a winner. Think over it a little and you will find this notion to be correct and true with all its meanings and implications.

Now go ahead and get that right logo design for your business, all the best.

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End Note: Author of this post is a senior consultant at Logo Design Consultant. Questions / Responses are more than welcome.

LDC Going to Have a New Look

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Lately, LogoDesignConsultant.com has undergone a phase of redesigning. Our designing and marketing teams have been working on an exclusive design, which will give you a contemporary professional look and feel.

The Logo of LDC has already been designed, which will soon be coming out for display.

Sure you will see the difference not only in design but the quality of service. LDC has also given a greater emphasis to the delivery of fine quality product and service.

Listen to the Voice of a Unique Logo Design

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252 green listening 400 - Listen to the Voice of a Unique Logo Design

Uniqueness is a trait that does not come very easily. It either has to be natural or requires lots and lots of effort to acquire something unique in its kind. Similar is the case with a company’s unique logo design. It takes a lot of toil and artistic flair to derive a unique logo design and a very few have the capability to do so. Together with the name and slogan of your business, it is your logo design that helps in developing that outstanding image that you require.

A unique logo design speaks out to the target audiences that are your potential customers. It plays a vital role in the function of selling your company’s products or services. It is a graphic expression of your business organization as a whole. In order to develop a unique logo design which makes you to attain a certain position in the marketplace, you need to think and act in your own discerning ways.

First of all, you need to identify where you want your business to be and what image of your business do you see in the minds of potential customers. You need to plan the identity of your business beforehand and then go for the desired logo design that is unique and expressive.

The major points to be kept in mind before starting work on a unique logo design are:

  • The name of your company
  • The essence of your business
  • The message you want to send to your target audiences
  • The outline of your company logo design
  • The colour scheme of your logo design
  • The appropriate representation of your products or services through your logo design

If you keep the above points in mind, there is no doubt that you will ultimately come to have a unique logo design that speaks a million words about your business.

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End Note: Author of this post is a senior consultant of Logo Design Consultant. Questions / Responses are more than welcome.

Business Logo Design and New Marketing Trends

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In the time of yesteryears, marketing and advertising was done in limited ways. Posters and billboards were the first instruments of advertising that were used with great efficacy followed by print media advertising in which newspapers and other periodicals were used. Subsequently, the introduction of radio and ultimately the television gave a phenomenal boost to advertising as a particular line of work.

In the modern world, the internet has proven to be the final frontier for marketing and advertising with a significant potential of growth. The term new media is quite fittingly attributed to this medium of advertising for its dynamic and diverse characteristics.

With the advent of trademarks which are nowadays referred to as logos or logo designs, advertising and marketing campaigns took a new turn. While the advertising field was witnessing rapid evolution, awareness about the significance of business logo design was also developing on a fast pace. From shops to farms and small business setups to large organizations, business minded people became intrinsically aware of what a business logo design was capable of being.

This was the time when a business logo design was beginning to be used effectively as a promotional tool. In place of lengthy messages on large placards or giant size hoardings, smaller posters showing a business logo design alongside a short slogan did the job well. With the passage of time, more and more organisations began emphasising on their logo designs. Entrepreneurs started taking particular interest in the development of their business logo design.

At the present time, business logo design has become a prominent feature of branding and is being efficiently utilised as a very important tool for marketing and promotion.

Why Go for a Custom Logo Design for your Small Business Venture?

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There is always a reason to everything and here we will find out the reason for having a custom logo design for your company. A memorable logo design is the essential requirement for any business or product brand. When you decide to have a custom logo design made for your brand, you choose not to go for mediocre stock logos that swarm the logo design market. These stock logo designs have no value of their own and prove to be rather ineffective for the brand they are chosen for.

In comparison to the stock logo design, a custom logo design is a tailor made proprietary mark created to perfectly fit in with the mission of truly representing a company or a brand. Being a representative for anything or anyone is a highly regarded job which entails a high degree of integrity and responsibility as well. In lieu of the above, just imagine how important a custom logo design can be for a company’s image.

Why go for a custom logo design and why not readily available designs which can also be tweaked a bit according to your requirements and your company’s image? Well, that’s not the most difficult question I have ever come across. How much do you know of designer outfits or branded clothing? You might also be familiar with haute couture labels that have distinguished identities of their own!

To cut a long story short, exclusive designer wear is not for everyone to use and this selectiveness is more than established. Only a select few may use such exclusive items. A custom logo design may just be considered as somewhat closely the same as designer wear. But then the one thing it does not share in common with designer wear is that it is not for a select few, it is for one and only one to use. This means that your custom logo design is meant for your brand and none other in the whole world.

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