It is human psychology to be possessive with everything and a company logos design is not barred from the list. Generally at the time of redesigning the logo, entrepreneurs dislike interference with their company logos design even by their own logo designers. In some cases, if they do give certain liberties, the limitations make it very difficult for the logos designer to be out rightly creative.
Another problem is that most business owners tend to always monitor their logo designer which deprives the designers of proper breathing space. In order to get the perfect results, you need to authorize your logo designer to do experiments with your company logos design.
- The first thing to do in this regard is to request the logos designer for a simplistic design idea at first
- You must be clear on the type of logo you want; Image, text, graphic or combination and convey this to the logos designer.
- Brief the designer about your company’s core values
- You and your designer should be specific with the use of colours
- Make sure the designer knows about dimensional balance
- Your designer should focus on a vector based logo design
- Determine the right size for your company logos design
- You and your logos designer should strictly say no to clipart
- Appreciate your designer at every step
By practicing these guidelines, you are sure to have a great professional relationship with your logos designer apart from getting the desired company logos design.
End Note: The contents are the view points of the author and questions/responses are MORE than welcome.
