The Big Quest- Whose worthy of creatively designing your logo; Freelance Logo Designer OR a Custom Online Logo Design Company?

REMEMBER, You Get What You Pay For!!!

A logo design is your business’ storefront… it is a window to your business’ style and substance, it is a channel to make your presence known- visible to the world associated with your business name at all times. This is why developing a professional logo design becomes immediately necessary as it is your business’ brand identity at stake.

There are four main ways to get your business a best logo design.

1. Do It Yourself (Not Recommended)

The cheapest solution, of course, is to do it yourself.
Few people have the experience and necessary skills to use illustrator, Photoshop or other graphic design programs
Risking the company image big time if you use clipart

2. Advertising Agencies (Only for business with budget
over $2,000)

They have been long known people in the development of brand identity for decades
People hire them not just to get the best logo design but to run a full-fledge advertising campaign
Their prices range from $2000-$10000

3. Freelance Graphic Designer (Recommended)

They charge on an hourly rate and are proficient in working on Adobe PhotoShop
They are part-timers so their availability is a big question mark especially when you need them
They can give creative logo design but usually are not updated with the current design trends

4. Custom Online Logo Design Websites (Highly Recommended)

They are the “new” advertising agencies with cheaper prices because usually they do not have a walk-in office for customers but an offline office for maintaining employees
Online logo design companies have qualified & creative graphic designers who are similar in their work procedures as those in advertising agencies
Prices start from $59 and go up to $1500 depending upon the features offered in a particular package

In deciding between the four options to get a creative logo design for your business, a comparative analysis is drawn up below between online logo design websites and freelance graphic designer.

These features are derived from analyzing a small list of freelance graphic designers and online logo design websites providing what they promise- professional logo designs.

They are part-time workers. Chances are they might not be available when you want them to.

Thorough experience in designing graphics

Freelancers normally use Adobe Photo Shop, Illustrator which results in blurry image on resizing or printing

Creativity limited to designing Graphics

Client reliant on the health and support of one person for the successful completion of their logo design

Plays it safe Approach- will choose a classic look and make your business look old. Generally freelancers are hooked up in their primary jobs and hence they don’t get much time to be updated with the new design trends

Freelancers don’t have to be registered to do business on the internet so they can easily do a runner with your money after the 1st draft of your logo design is provided

If you realize later that the logo produced is not up to standards, then the designer cannot be held accountable in most cases

Risk of similar logo designed for another business due to limited creativity

Full time creative logo designers. Their only source of income is designing. So, you can get timely revisions, amendments, answers, explanations etc…

Professional logo design websites have thorough experience in creating Brand Identities for serious Start-ups, Small, Medium and Big businesses

Professional logo design firms hire designers
who are well-versed in using CorelDraw which results
in high image quality

Creative individuals who provide a unique logo design
from scratch

Client rely on a professional logo design team including quality assurance, customer service, and designers for the successful completion of the design project

Trendy Approach- analysis of design trends that will give you out of the box creative logo design.

Professional online logo design services are register businesses and hence can’t take your money and do a runner without providing any necessary revisions and
satisfaction to clients.

They have to deliver the best logo design at all costs because business reputation is at stake

Provides licensing agreements

Conclusion

If the end product has the same value to the client, that is, strong brand recognition; improved perceived value of their products/services; higher sales; looking better than the competition, then shouldn’t the fee charged be the same?

For example, if Mercedes Benz figured out a way to produce their vehicles for the cost of a Hyundai without compromising quality – wouldn’t they still charge the same high prices for their exceptional product? From the facts outlined above it is concluded that although both mediums of logo designing are generally trustworthy, risk is minimized when an online Logo design company is chosen above Freelance Graphic Designers.