Good Logos Good Business: The Confession of a Smart Man

“Good logos good business”, this saying is absolutely true. Good logos DO get good business on the right track. It has been seen time after time that a logo is something that makes the image of a brand. If the logo is not good the brand will not get the desired attention, success is another story. A Good logo has certain characteristics, here are 5 of them:

1. It’s expressible

2. It’s unforgettable

3. It’s efficient without color

4. It’s scalable, which means that it can be minimized or maximized in size without getting damage on its pixels or quality.

5. It’s appropriate to the industry in question

Without having the above mentioned characteristics in your logo, it will not deliver the desired results. Your logo must be able to convey the message i.e. what it is all about. If a logo is such that people keep on guessing what it’s all about then it is of no use. Similarly it must be memorable. Logos of famous companies such as Coca Cola, Nike and Mc Donald’s can be easily recalled by people around the globe. When we talk of efficient use of colors it means that the color combination must be ideal and goes in accordance with the theme of your business. Finally your logo should look equally good in all sizes and on all back grounds.