The basic function of a logo is to communicate the business message of the company in the form of graphics in the best possible manner. Functional logos design represents the ideology of a business. Through functional logos, business owners communicate with the prospects about their products and services in an efficient manner. Business without a functional logo is worthless. Therefore, smart businesses keep their logos functional to deliver maximum value to their customers.
History has also proved that functional logo designs are more attractive and innovative than ready-made logos. Let’s take a look at some famous company’s logos that were designed keeping in view business functionality:
1. FedEx Logo: Although the logo seems simple but the arrow which forms between the letters ‘E’ and ‘X’ expresses the speed and reliability of the service.
2. Jaguar Car Logo: The jaguar in the logo jumping off shows that the Jaguar car matches the speed, quickness and power of that animal.
3. IBM Logo: The logo perfectly visualizes the concept behind IBM. The 8-bar blue IBM logo embraces its productivity and promises trust, value, quality and reliability.
Hence functional logos play a major role to convey the corporate message to its viewers. Keeping in view its importance, it is recommended that you should always opt for the services of a professional custom online graphic design company to get your best logo designed.