3 FAMOUS MYTHS OF ACCOUNTING LOGOS

What comes to your mind when you think of a jungle? A lot of Plantation? Animals? Silence?  You really think a jungle is just all that and there is nothing else significant about a jungle. Ofcourse there’s more to a jungle than that.
Now think about an Accounting Logo?

1. Does it bring the images of numbers, calculators, charts, etc?  Do you think that’s about it?
2. Do you think scribbling a few numbers and a calculator would give you a commendable Accounting Logo?

Let’s find the answers to the above questions and myths and see how an accounting logo should be composed.

COLOR

Very often when you ask a Logo Designer to get your Accounting Logo designed you will be recommended to use that age old principle of using the blue color because it represents “Trust” and “Credibility” and you would be nodding just like that but when you take your “blue color logo” out in the competitive market it would take your business thrashing down which was absolutely unprecedented for you.

You know why? Because you are running your business in China where Blue color represents Funerals and Deaths. Your business is doomed unless your business name is Death Accounting. So the point is not to keep your eyes closed and go for the rules from the book but to customize these rules according to your needs and use the color which suits your target market instead of going for the general perception.

GRAPHIC NATURE

One more thing which has become a commonplace market trend in designing Accounting Logos is to keep the graphics as complicated as it gets under the cover of “Sophistication” Ofcourse. According to this established rule the sophistication is what portrays the company as a “Serious” business which customers can trust. In real though such logos give the impression of “seriously complicated business” which doesn’t even tell what the business is about.

Now what do you make of an Accounting Logo like this one. If you can successfully oversee the Business Name in the bottom of what seems like a Yatch the only business you can make of this logo is a “Boating Club”.

So it is imperative to understand the fact that an Accounting Logo is not just the graphical representation but “Meaningful Graphical Representation” of your business. Also one should know that sophistication doesn’t mean vague.

SYMBOLS

Here comes the master piece. Different businesses are represented these days by different symbols and Logo Designers tend to use those same symbols again and again, whatever happened to creative instinct.

Just like that Accounting Businesses have always been symbolized by Yatches and Bulls being the prime symbols of success and prosperity. Care to wonder what Rob Janoff was thinking when he designed the Apple Logo!! Does this apple with a bite in any way represent this global leader in Hardware Business?

The answer is YES. The Apple logo is a masterpiece itself in Logo Designing Industry because there is a whole big idea behind it. The idea of direct symbolism is floatation of designers with limited imagination who fail or refuse to come up with creative ideas to symbolically represent your Accounting Business.

The above three Accounting Logo Myths are the creations of the minds who refuse to think out of the box and just like to get the work done in quick time following the established rules no matter how badly they are hurting the image of the customer. Only professionally equipped and experienced Logo Designers with unlimited imagination can design such an Accounting Logo for you which can represent your accounting business in a creative yet meaningful manner.