To Use or Not to Use Logo Clipart!!!

Wouldn’t it be so much easier if you could use Clip art images in your brand logo?
It would be easy, simple and you could create your logo in under 15 minutes. But this wouldn’t be called life if things could be that simple?

A logo is a brand’s face and identity. How the brand logo looks defines the image of the business to its customers. If the brand logo looks tacky and unprofessional, that is how the customers would portray the business. If the logo is too complicated, you customer will assume that you are confused.

A clipart images’ biggest disadvantage is that it has nothing unique to offer. What is available to you is also available to the next person. It also fails to give your brand logo that quality and elite look that it should have. So because of free logo clipart, your brand image will have to pay the price.

Do you want your business to suffer its image? Doesn’t your brand have anything unique to offer to its customers? Would your customer be drawn to something that is not unique and different? The answer is NO!

Pros and Cons of Clip Art Images:

Have a look at the pros and cons of using clipart before sealing on your brand’s fate.
Pros:

1. Logo Clipart is free.
2. You can find almost all images and illustrations in clipart.
3. You can make your brand logo using clipart in under 15 minutes.
4. Even if you are not tech-savvy, using clipart isn’t difficult.
5. Tutorials are available to help you along the way.

Cons:

• Your logo has nothing unique to offer.
• You cannot change the image’s colors as they are already predefined.
• What you have used, chances are the customer has seen it before.
• There can be copyright issues as the same art is available to everyone.
• If you use Clipart for your logo, the image that you convey to your customer is that you lack creativity and innovation.
• The customer will ask himself, this person can’t even draw a decent logo; is he capable enough to handle my business?

Do you want this to represent your brand?                        Or this?

Are you willing to risk your brand image by going for something that is ordinary and lacks innovation? Isn’t it wiser to spend a little money by getting professional help instead?

Getting professional help may be a little heavy on the pocket today but trust me, the long term advantages will prove to be far more than the cost that you have paid today.

Another way is to create your brand logo yourself but you need to be tech-savvy for that which can be quite difficult for a lot of people. If you are familiar with different computer applications, then there are also a lot of tutorials available online to help you along the way.

But whichever way you choose, going for Clipart images and illustrations can never prove be a successful business move.