Dos and Don’ts of Logo Design for Small Business

For most consumers, your logo design is their first introduction to a new business. It is the face of your company and is regarded as the first tool which provides an introduction of your business. So for any new business it is extremely important to create the right logo design for business that should portray the right essence of their business. Now you can outsource business logo design services but that might prove to be a little expensive; something that your new business is not quite ready for yet. You also have the option to custom business logo design on different computer softwares, but since they have limited text and color options, your creativity is limited.

There are certain Dos and Don’ts that any new business should follow while creating a brand logo. The following might help you generate some awesome business logo design ideas:

Use a unique feature that your business offers in your logo image:

A good business logo design should capture the spirit of your business and focus on the unique feature that your business offers. It doesn’t necessarily have to be part of the business name but it would definitely look good if you use it in the logo image. Speed, efficiency or networkings are some of the examples.

Understand the color psychology before using them in your logo:

Different colors represent different emotions. For example, red represents intensity and energy and it stimulates faster heartbeat and breathing. Blue represents purity and has a relaxing effect. Use the color psychology in your brand logo as it sets the impression of your brand. For example, if you’re setting up a garden designing business and use gray tones in your logo, then it might not have the effect as the color green would have. Gray reminds you of autumn and loss of leaves and that’s not quite the effect that would be useful for the gardening business.

Use illustrations in your logo image – do not use clipart:

Your logo should look classy and sophisticated. To do that, you need to use illustrations in your logo design instead of clipart or photographs. Clipart is available to everyone so your brand logo will lose its uniqueness and photographs can usually be distorted when resized or when their color scale is changed. Look at these two images and ask yourself which image you would rather have in your logo?

Focus on your Target Audience:

Who is your target audience? Is it men in their thirties? And still your logo uses pinks and curly fonts? Remember; never take your focus away from your target audience. use colors and images in your logo according to the preferences of your target audience. For example, an estate agency using the below mentioned logo and colors would not really be successful with men, you should be the main target for any real estate business.

Hence, by following these simple guidelines, by using the right colors, text and images, you can give not only your new business logo design but the business itself a long, healthy and fruitful life.