Countdown for the World’s Greatest Logo Design Artists of All Time

There are quite a few logo design artists who have changed history through their logo design creations. Their logo designs have given a new face and identity to their brands and have made them legends.

Let’s take a look at some of the logo design artist and the logos that they’ve created.

At No. 6:

Paul Rand (1914- 1996) – IBM:

Paul Rand was an American graphic designer who created the famous IBM logo design in 1972 after the company came to him to revamp their brand image by creating a new logo. Paul Rand is also famous for his logo designs for UPS and NEXT.

Elements of the IBM Logo:

1. The horizontal stripes in the logo suggest speed and dynamism.
2. The capitalized block letters suggests that the logo has been created by a machine instead of a man.
3. The IBM logo also generates the message of equality. If you observe carefully, you will see the equal to signs on the bottom right corner of the logo depicting its equality in services towards all customers.

At No. 5:

Raymond Loewy (1893-1986) - The shell

Raymond Loewy is best known for his designs for steam locomotives and refrigerators. He also designed the famous shell logo in 1967 when the company came to him with a problem that their logo was indistinguishable from a distance.

Element of the Shell Logo:

1. The bright yellow and red were chosen because of two reasons:
2. To stand out from the competition
3. And so that the people of California, where the company started from, would be able to associate themselves with the colors. At that time, most of the Californians had strong Spanish connections and yellow and red are the Spanish flag colors.

At No. 4:

Frank Mason Robinson (1845- 1923) - Coca Cola:

The famous coca cola logo is created by Frank Mason Robinson in 1885 who is actually known as a very important marketer in his time. Frank Mason Robinson was initially Coca Cola drink’s inventor, John Pemberton's, book keeper. Since he also had an excellent penmanship, he was also the creator of the font style Spencerian Script that is used in the Coca Cola logo.

Elements of the Coca cola Logo:

1. The font style used in their logo is a Spencerian Script which was a very popular font style in the 19th century in America.
2. The red and white colors were chosen as they represent a blend of energy and purity.

At No. 3:

John J. Graham (1923 – 1994) - NBC

John J. Graham was an American graphic designer who created the NBC logo in 1956. It is an image of an eleven featured peacock. Since then the NBC logo has been altered quite a few times but the symbol of the peacock has been retained by the network to cherish its roots.

Elements of the NBC Logo:

1. The eleven featured peacock in the logo indicates the richness in color.
2. This brightly hued peacock was adopted due to the increase in color programming in 1950s.

At No. 2:

Jerry Siegel (1914- 1996) - The Superman Logo

Jerry Siegel created the Superman Logo, the logo to represent the fictional super hero Superman. Superman was the first hero of his kind to wear an emblem on his costume and has since been followed by many superheroes like Batman, Spiderman etc. But despite that, the Superman logo is one of the most famous logos in the world depicting power, justice and authority.

Elements of the Superman Logo:

1. The colors red and yellow were used in the superman logo because they signify dominance, dignity and energy.
2. The symbol S was used in the logo because it suggests Saving lives and Stopping crime.

At No. 1:

Carolyn Davidson - Nike

The world’s most famous symbol, the Nike swoosh is created by the famous logo design artist Carolyn Davidson in 1971. The Nike Swoosh on the most popular logo design of all time.  The company takes its name from the Greek Goddess of victory, Nike. The logo is the image of wing of the Goddess. Since then, the Nike logo has remained totally unchanged. The company only plays with the colors but the basic Nike design is always the same.

Element of the Nike Logo:

1. The abstract wing of the Goddess Nike represents victory in a battle.
2. The Nike logo is not dependent on colors and the company used different colors for its logo since its creation.

So here we have, the Top 6 Legends in the world of logo creation who have, through their creativity and innovation altered the world of branding as we know it.