“The great advantage of a hotel is that it's a refuge from home life.” (George Bernard Shaw)
Is your hotel providing the refuge from real life that your customers need?
Does your hotel need rebranding?
Don’t know where to start?
Start with your hotel logo. See what it says to you.
The hotel industry may be one of the most fiercely competitive industries in the world. For the hotel industry it is extremely important to make the right first impression. A logo is a brand’s face and personality. Your hotel logo design will help you develop that perfect first time image that you want. When it comes to promoting your hotel, nothing makes a stronger impression then the hotel logo. So you want to make sure that you get it right.
Different types of hotels use different styles of logos. For example, a five star grand hotel logo usually consists of their name in formal fonts with a curvy acronym or design accompanying it. The formal fonts give the logo an air of formality and the touch of curvy designs gives the impression of privileged luxury with a touch of class. Most the quality hotel logo designs have white or dull backgrounds with black text. Some of the best hotel logo designs are:
Dos and Don’ts:
If you’re looking to design a logo for a five star hotel, here are a few dos and don’ts:
For the standard hotel logo, like the Bed and Breakfasts adapt a more informal look for their logos. Images and illustrations are used in the background to give them a homier feel to which the customer can relate.
If you’re looking to design the standard hotel logo, here are a few dos and don’ts:
For resorts, the logo designs are more illustrated. But here the logos are more based on the unique feature that the resort or the club offers. If the resort is based near the sea and provides the facility of skiing to its customers, you are most likely to see that in the logo.
If you’re looking to design a logo for resorts or clubs here are a few dos and don’ts:
Remember, a good logo will help the customers remember your hotel even if the name slips their mind.