Find Out What A Hotel Logo Is Saying To Its Customers?



“The great advantage of a hotel is that it's a refuge from home life.” (George Bernard Shaw)

 Is your hotel providing the refuge from real life that your customers need?

Does your hotel need rebranding?

Don’t know where to start?

Start with your hotel logo. See what it says to you.

The hotel industry may be one of the most fiercely competitive industries in the world. For the hotel industry it is extremely important to make the right first impression. A logo is a brand’s face and personality. Your hotel logo design will help you develop that perfect first time image that you want. When it comes to promoting your hotel, nothing makes a stronger impression then the hotel logo. So you want to make sure that you get it right.

Five Star Hotel Logo Designs:

Different types of hotels use different styles of logos. For example, a five star grand hotel logo usually consists of their name in formal fonts with a curvy acronym or design accompanying it. The formal fonts give the logo an air of formality and the touch of curvy designs gives the impression of privileged luxury with a touch of class. Most the quality hotel logo designs have white or dull backgrounds with black text. Some of the best hotel logo designs are:

hotel logohotel logohotel logo

Dos and Don’ts:
If you’re looking to design a logo for a five star hotel, here are a few dos and don’ts:

  1. Do not use pictures in the logo. The logo would lose its class and would end up looking tacky.
  2. Use professional fonts. For example the Tahoma, High Tower Text, Bodoni MT, Copperplate Gothic or ELEPHANT. These fonts are boxy and clean, showing the customer that you mean business.
  3. For font colors, using black is the safest choice as that looks the most formal and elite but you can also use a dark blue or red.
  4. Keep the background dull or white.
  5. Complement the hotel logo with an acronym or an initial in curvier fonts. This adds class to the logo giving the impression of luxury.

Bed and Breakfasts logo design styles:

For the standard hotel logo, like the Bed and Breakfasts adapt a more informal look for their logos. Images and illustrations are used in the background to give them a homier feel to which the customer can relate.  

hotel logohotel logo

Dos and Don’ts:

If you’re looking to design the standard hotel logo, here are a few dos and don’ts:

  1. Use illustrations of the B&B in the logo to give the customers a feel of the place.
  2. Do not use more than 3 colors in the pictures, otherwise the picture will start looking like a rainbow and give the logo a tacky feel to it.
  3. Use curly fonts for text like French Script, Monotype Corsiva or Curls MT.
  4. Again, keep the background in light colors. Make sure that the colors used in the logo and the background is not contrasting.

Resorts Logo Design Style:

For resorts, the logo designs are more illustrated. But here the logos are more based on the unique feature that the resort or the club offers. If the resort is based near the sea and provides the facility of skiing to its customers, you are most likely to see that in the logo.

hotel logohotel logohotel logo

Dos and Don’ts:

If you’re looking to design a logo for resorts or clubs here are a few dos and don’ts:

  1. Use illustrations and images to describe what unique features your resort or club has to offer. But do not use photographs.
  2. Use colors to make the logo bright. If you’re using a dark background then make sure that the text is in black so that the colors do not look too contrasting.
  3. Use curly fonts for text like French Script, Monotype Corsiva or Curls MT.

Remember, a good logo will help the customers remember your hotel even if the name slips their mind.

About LDC

Logo gives brand an identity, a unique and memorable identity which separates it from the rest. Therefore it is extremely important to design a logo that fits the needs of a business and gives it an unmatched recognition in the eyes of the clients.


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