10 Questions To Ask Your Logo Designer Before Any Money Changes Hands!!!

Brand Image is not created over night. It takes years to build trust and reputation. You need to first create a rock-solid corporate image and then repeat it over and over again in the media until your customer becomes familiar with and start remembering your products and their standard of quality. The birth of brand image however takes place with a tiny idea of a logo design to create an impression that reflects your business longevity.

The process of choosing a Logo Designer is critically important as in many cases poorly designed logo has affected the corporate image very badly. Considering this choosing one amongst hundreds of logo designers is a job that you must take very seriously.

There are several vital questions that you should to ask logo designers as you get on with selecting the best logo designer for your business needs, goals and objectives. 

1. What Do You Specialize In?

Logo designers may advertise to design logos for all kinds and sizes of businesses for examples-

• Start ups
• Businesses entering new markets
• Resizing or redesigning organization
• Adding new product line etc.

Studies show that those logo designers who cater to a specific clientele are more successful in providing quality in service as opposed to the logo design team who provide to anyone and everyone.

For example if a graphic logo designer caters specifically to start-ups, chances are when your logo design identity is drawn up, designers will borne in mind the factors required for making a start up business look big. This maximizes the chances of your logo design identity aiding to be a marketing device as well as a brand identity solution.

Importance:    

2. How Long Have You Been in the Business?

• Being in business for longer denotes the logo designer’s effectiveness in keeping updated with design trends, client choices and therefore satisfaction that it has provided to clients- because of which he is still standing in the market.
• It also means that the logo design team will not run away with your money as it has taken considerable time to earn trust.
• An inexperienced company logo designer can produce just as effective logo design as a long standing one- the only added advantage is that an experienced graphic logo designer knows how to cope with and be successful with the most vague briefs, unnecessary delays and continuously changing design trends.

 

Importance: 

3. What is your Logo Design Process?

The standard Logo Design Process that has been in use by business logo designers for years is as follows- An effective logo design process means an effective Logo Design at hand.

4. Do You Have Any References of Past Clients? (Portfolios, references, testimonials)

• Do not forget that with creativity, quality matters. The concept of large portfolios preferred over small portfolios being superior is incorrect as quality in each past design should be judged separately and independent of other logo designs in the portfolio.
• Portfolios that are large in number but do not necessarily look professional do not matter as opposed to those consisting of a selective number of logo designs but reflect all the traits of a successful logo design.
• As far as testimonials are concerned, don’t just browse through their past clients’ testimonials; you should email or better yet call the person in charge of their experience with the website logo designer.

Importance:

5. What Will I Get in a Particular Priced-package?

Varied priced packages are aimed at providing you more value for reasonable prices. If there are a variety of packages to choose from then with each higher priced package should be services of higher value.

Here’s how you should measure the price of a package offered.

• Fax Cover Sheet Design
• MS Word Letterhead Design
• Email signatures for online communication
• Sales receipts or invoices design
• Banner design
• CD Rom Cover Design
• Icon design etc…

These valuable freebies can boost the price of a particular package just a bit as compared to competition. 

In the logo designing business, one can get a successful logo design at a reasonable price. But it is always wise to compare logo design packages with similar company logo designers’ offers along with your custom made logo design concept.

Importance:

6. Who Owns the Designs When it’s Finished and Paid for?

Your graphic logo designer should provide you with licensing agreements and should not hold any rights on the work produced for the client. Be sure to get proof that your work will not copied under any circumstances.

Importance:

7. Is there a Refund on Dissatisfactory Work?

If an online logo designer gives you the refund guarantee it signifies the confidence in his business and the amount of power he gives you over the work he carries out for you. This in turn assures you that if you do not like your work you could ask for revisions or if matters can’t be solved- a refund.
Importance:

8. Software used? -Quality on Resizing Image

The software used needs to be a Vector Based Program inherent; you will use your logo in big and small sizes and if the image is distorted due to being drawn up on Adobe Photoshop or Illustrator (which are not vector based programs) then a negative brand image is given to your business. Check that your company logo designer works on a Vector based program such as CorelDraw. This will allow for the image to retain its quality no matter the resize for a billboard or a pen. Undoubtedly something you cannot afford to miss.

Importance: 

9. Do You Have an Office Space, or are you Home-based?

It’s simple; is the business consistent of a team of experts or is one online logo designer single handedly managing everything. With the latter a project runs the risk of getting unduly delayed as the logo design is dependent on the health of person as compared to a team of designers where one can take over if the other does not prove satisfactory.

Importance: 

10. How Can I Get in Touch with you to Follow up on my Design Project?

Your business logo designer should be easily reachable. You should ask about their working hours as well as their time zone differences. They should be able to provide you with their phone numbers, email and address. Keeping more than one mode of contact is a good idea in case of one of the modes of communication is unavailable.

Importance: 

Throw these questions to your logo designer and you will get a good idea altogether of their professionalism and expertise. This will maximize the chances of your logo design being not only a brand identity solution to your business but also a life time marketing device.