We ask a series of questions to identify what the objective of a campaign/project is and who it should be targeted at, so the creative team can work out the project’s concept, strategy and means of direction and execution.
The kind of questions you might run into a design brief may ask for:
- Marketing, advertising or branding problems and goals
- An overview of business and products/services
- Target audience
- Market position / competition
- Message you want to convey to your audience
- Time schedules