Custom Corporate Identity Design Through A Scientific Process

We ask a series of questions to identify what the objective of a campaign/project is and who it should be targeted at, so the creative team can work out the project’s concept, strategy and means of direction and execution.

The kind of questions you might run into a design brief may ask for:

1. Marketing, advertising or branding problems and goals
2. An overview of business and products/services
3. Target audience
4. Market position / competition
5. Message you want to convey to your audience
6. Time schedules

After receiving a detailed creative brief, our design team goes through vigorous research & brainstorming sessions taking into account…

• Industry: Client’s line of work, market trends, etc…
• Target Market: Who are your customers? Why do they buy from you? Etc…
• Competition: Your direct and indirect competition, your differentiation etc..

Based on the research and brainstorming, several preliminary sketches are drawn. This enables us to show the client a multitude of ideas in a relatively shorter period of time for approval. With the client’s feedback, we can narrow the concepts down to just a handful of best ideas.

At this stage you will be provided with digital concepts of the approved sketches in JPEG files.

Now it’s over to you to send feedback referring the design brief. Following the client’s feedback, we’ll either finalize the project or supply files that can be scaled to any size without any loss of quality, or make revisions.