Free Logo Creator Software Vs Custom Logo Designer – Which is Better?

Rooting Down- Which Logo Design Option damages your Sales;
A Free Logo Creator Software OR a Custom Logo Designer?
REMEMBER, An Attractive Logo is Not Always a Successful Logo

Logo design plays a major role in building business brand image. It creates an entire atmosphere around a brand, and when done right, it can build customer relationships, increases sales and maximize profits. The tricky part is choosing a channel that will minimize chances of affecting your brand image negatively. This article will discuss whether a custom logo designer is needed or will a free logo creator suffice?

When a small start-up business begins researching for options concerning their logo designs, 5 types of options are realized. These are:

Do-It-Yourself Free Logo Creator
Advertising Agencies
Freelance Graphic Designer>
Custom Online Logo Design Websites
Free Logo Design Contests

A lot of start-ups more often than not choose free logo creator software to design a logo. The reason being, it’s FREE. Given a bit of thought, one does wonder why logos are given free if they are just as effective as custom made logo designs. It’s like arguing that free water out of a river is just as healthy to drink as that out of a water bottle.

Below is a comparative analysis between a free logo creator online (also called free logo generator) and a custom logo designer. The features listed are derived from analyses of a list of Free Logo Generator and Custom Logo Designers providing what they promise- Professional Logo Designs

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COPIED LOGO- Since free logo creator software uses a database of graphics; you’ll be using the same set of graphics available to all the other businesses to come up with your logo. This will highly clutter your business message you are trying to convey through your logo or you may even end up having more or less a same logo as of your competitor

FEELING OF EMBARRASMENT - You’ll be terribly embarrassed while handing over your business card or other important marketing material to your customers, vendors or partners because…
Free logo generator online does not have scalable images-This means image is alarmingly blurry upon resize or printing. “Don’t ever make the mistake of printing your stationery if you have used clipart or free logo generator database of images”

LOGO CREATION RATHER LOGO DESIGNING -
Free logo builder is a program that will just create a logo if you fill up some of the required fields. Free logo creation softwares do not perform any analysis of your… competition, targeted niche market, competitive edge and current design trends.

WHAT TO REVISE IF THE LOGO DOESN’T WORK?
If you realize later on that the logo created is not up to standards, then free logo generators online cannot be held accountable. Even if you get to revise your logo, the revision will not have massive change in the overall look and feel because of the limited resources and creativity of the software…

HUMANS Vs SOFTWARE
Clients rely solely on the application’s intelligence and smartness to get their business logo.

As opposed to free logo creation, custom logo designers have access to paid databases of graphics like, images.com,ShutterStock.com to name a few. The advantage of using the paid stock photo databases is, you can become the exclusive owner of the image if you purchase either “Rights Managed” and/or “Extended” license.

Logo is usually delivered in more than 10 different file formats including .eps, .ai, .psd, .tiff, .gif and many more. Every file format has it own advantages. Some is preferred for web while some for printing. So, you get all kinds of files suitable for nearly every kind of marketing medium.

They can only start if creative brief is provided which generally ask for all the information about your business, products, competition, unique selling proposition, etc…The logo you get is designed after a through study and research of the above factors…

They HAVE to deliver the best logo brand identity design at all costs as their business reputation is at stake. So you get free QUALITY unlimited revisions until you are satisfied.

Client rely on a professional logo design team including quality assurance, customer service, and expert designers for the successful completion of the design project

A brand logo Identity next to your business’ name brings credibility and a customer reputation is formed. This allows for customers to purchase from your business which aggregately enhances sales levels and therefore profit maximization.

When a logo graphic Image is available in a template and used by thousands of other businesses, the brand identity diminishes and a Negative Brand Image is formed- Your customer perceives your business as cheap; he expects low quality products/services for extremely cheap prices. When your prices, although reasonable in proportion to your product, can not meet their expectation level- sales level falls drastically forcing you out of business.

When free logo generators are downloaded and logos created from the wide range of templates that are offered, there is no creativity involved; no questions asked, and no brand issues considered at all. Thus using such channels of logo design do not serve any strategic purpose whatsoever, as opposed to other available modes of getting your logo designed. Find a full comparative analysis of all types of logo design options here