How to Choose a Domain Name

Choosing a domain name is an important part of getting a website register. The name plays an important role when people recall, think or talk about it. A good domain name increases the visibility of the website and also aids in making it searchable. It serves to be brand name that is used in the digital world for registration and promotion of the online business. To pick up a good domain name is a combination of strategy, imagination and linguistic skills.

Following are the few basic and easy-to-understand tips that will help you to pick the right domain name for your website:

Shorter is better

Use shorter words for your domain because the shorter the domain name is the easier it is for visitors to remember.  Not only this, but a shorter name also has a faster word-of-mouth marketing. Shorter names are easier to type and remember.

They also allow greater chances to rank high in SERPs and are far more useable in other marketing tools such as business cards, brochures and pamphlets.

Memorable and Catchy

To measure the success of your domain name, check how marketable it is. A business domain name should not only be simple and short but also be very catchy so that the audience can easily remember it. The success of a domain name depends on how easily the name can be called to the mind.

A clear and catchy name will require lesser efforts for branding and marketing the domain name. the names should be intuitive and explains the functionality of the business so that the brand recalls become easier. Pairing the name with the benefits the service will provide to its consumers, is a strong strategy for the retention of the name.

Keyword Rich

In the world of today, it has almost become impossible to find one-word domain name as thousands of businesses has built their online presence.  To increase the visibility of your website, it is important to associate it with the relevant keyword. Having a keyword term in your domain name increases the SEO ranking of your website.

For example, if you are selling mattresses, you can use buymattresses.com where buy is keyword with which people would be searching business that sell or produce mattresses. You can search up various keyword storehouses that show the best matches for your business.

Unique

Staying within the limits set by other rules, you will be able to come up with a unique name that is easy to remember. It brings great value to the name and also ensures being available for purchase. It is better that you check the availability of the domain name when developing your business name so that you use the same brand name in online and offline media.

You can add a numeral or unique spelling to create a unique. Cric6.com and SEOmoz.com are the best examples when it comes to unique domain names that truly represent the nature of the business. You can also pair-up the short forms of two different words such as “cricinfo” to develop a unique name.

Easy to Understand

While using unique spellings, it is necessary to use clear and short words so that there is no confusion when one hears it. It is important that the chosen domain name doesn’t call for continuous attention when being branded.

Your name should explicitly represent the nature of your business so that the bunch of words paired together can add some sense to the name. It also helps the consumers to remember the name since they easily understands the services of the businesses by its name. Like “cricinfo” shows that the users will find all the information that is related to cricket so  when you are pairing up two words, be very clear and precise.

Industry Jargons

It is a good strategy to use the industry jargons in domain names for defining the genre of the business. It makes the name understandable and comprehensible in the particular market niche.  Not only this, but it also builds the credibility of your business as well as your website.

This will also fulfill the above-described criteria for having a good and successful domain name. an industry jargon also can be linked to your business name even if the two are different. For example, a domain name “kittyparty” is best for a business that talks about latest gossips about the film industry divas, latest fashion trends, and things that women would like to talk about.

Use “.com”

It is better to get your domain name registered with.com as it is the most widely accepted extension for a domain. It also boosts the credibility and ranking of the page. The search engine results also show the domain name with .com at the top and run down to other extensions.

There are always some exceptions when other TLDs such as .ca, .biz and others become more relevant. If your business is a local one or is an educational institute then such extensions become quite relevant and popular.  Also, one needs to remember the name of the domain is more important than its extension, so first you must choose a pertinent name and then check its availability in various extensions that serves you best.

What Makes an Elegant Logos Design?

In layman’s language, the one who has style and grace with a good behavior is considered to be elegant however this definition of elegancy does not apply to the logo design. In technical terms; simplicity, conciseness and neatness altogether create an elegant logos design. Creating an elegant logo is not just a duck soup; only logo designers who are well susceptible to the ins and outs of graphics, size, colors and typography know how to create an elegant logo design.

An answer regarding elegant logo designs lie within the following:

The Fundamental Principle:

Cluttering up a logo design would lead you nowhere; thus, simplicity plays major role in promoting your business image. A logo designed with simplicity would never lose its meaning and will function well to express your business identity in style.

Choice of Colors:

In contrast to the principle of simplicity, professional logo designers never use more than 2 colors to design elegant logos.

Font:

Fonts should be meaningful to the customers when it comes to elegant logos design. Microsoft Sans Serifs that holds scalability and functionality are most commonly used by logo designers to create an elegant logo.

Tagline:

Taglines work very fine with elegant logos design. A logo designer follow the principle of less is more to design elegant logos as how much concise your tagline would be, more your design elements have a flow with your tagline.

Scalability, minimal use of colors, stylish type fonts and concise tagline are the core elements of elegant logos design. If you want your logo to portray the elegancy of your business; then, you should ensure your logo to be designed in accordance with these characteristics.

6 Essential Elements of Consulting Logos Design – You Need to Follow

Without having a unique brand identity; there is no way that your customers are going to interact with you. As consultants are the professionals in their fields of interest; thus, their consultant logo should also appear professional to make any sort of impact among their customers. You would have seen consultancy logos of distinct firms but every logo did not inspire you. Do you know why?

Consulting logos design that fails to portray its purpose, that logo is never considered to be good. There are reasons for such logos to be failed for e.g. consulting logo design without a unique name would never influence the minds of customers; consequently, such consultants logos fails.

Consulting logos should cover the following elements to come out affective among their customers:

Text: If your consultancy service relates to some sort of management; then text of your consulting logos design should be italicized to depict this fact. If you run a graphics consultancy service; then it is an ideal option for you to choose text in bold style.

Color: Consultants logo color choice may vary with the type of a service for e.g. blue is the choice of health care consultancies.

Font Size: Your logo font size should neither be too large nor too small. If your consultancy service works online; then its logo font size should at least be 12.

Font Style: Hundreds of font styles have developed nowadays; however, a good consultancy firm would always design unique fonts for its logo to let the service to appear more creative.

Slogan or Tagline: It is not a necessity of consultancy logo design; however, putting a tagline against your consultancy logo strengthens the brand identity.

3-D Effects: 3-D effects are the best choice for your logo if your consultancy service is related to graphics or web designing.

Consequently, you can also acquire a professional logo designer for your consultancy service if you want to let your logo be designed in a way that it holds each of the essentials that are required in a consulting logos design.

How Your Web Site Design Can Lead You to the Top of Search Engine Ranking

Are you planning to make a web site that tops the web amongst your competitors? then you would be glad to know that this article is dealing with the ways through which you can acquire top search engine ranking on the web.

Here are the ways you need to follow:

1. Search Engine Optimization (SEO)

    SEO is the best technique on web that you need to follow if you’re planning your web site to be at the top of search engine ranking. There are tons of ways that search engine optimization follows; however, the key factor behind SEO involves clever use of keywords and phrases.

    Utilizing keywords or emotional phrases that your potential customers are likely to search for within title, Meta description and H1 or H2 tags of your web pages is surely going to boost your search engine ranking.

    Another important tool that SEO follows is link building. If your SEO is able to encourage the popular websites through quality contents; then such web sites would surely provide the back links to your websites. Consequently, you will receive more traffic on the web.

    2. PPC (Pay per Click)

      Pay per Click is the advertising model where publishers would get paid by you once your ads are clicked on their websites which boosts the traffic of your websites; ultimately leading you towards the top search engine ranking. You should make a good use of PPC advertising models as they increase the chances of sales of your products. Google AdSense, AdBrite and BidVertiser are some good PPC models that you may go for.

      3. Article Marketing

        Article marketing is the tactic that dominates every online marketing technique. Submitting the unique articles with quality contents to top articles directory sites can generate high traffic to your web site. Articles directories freely host your websites where you can provide the link backs to your sites, so, it is always wiser to use those directories to gain popularity. Ezine Articles is the most famous article directory that you should always go for.

        4. Facebook Fan Page

          Being a smart marketer, the very first move that you should make in order to promote your website is that you make a fan page of your website on Facebook. Wondering why? Think a little deeper; Facebook is the social media website with maximum number of followers on the net, so imagine how many users can be shifted to your site by viewing your fan page. Even you can make updates about your web site through a fan page.

          5. Social Book Marking

            Top social bookmarking sites like Twitter, Digg, Reddit, StumbleUpon can really bring thousands of users to your website and help you a lot in acquiring the higher search engine ranking. Here are a few tips for you that you may follow in order to make your social book marking more effective:

            • Submitting a part of some news with eye catchy headlines will surely draw the attention of users and shift them towards it, so, you may give the back link of your website within your news headline to let it be read full on your site.


            • The more relations you make with users of social book marking sites, the more are the chances that your site gets bookmarked. Therefore, you should provide a bookmark button on your websites to make sure that your users bookmark the site.

            Conclusion: As there are many tools to get at the top of search engine rankings; however, they are the best ways through which you won’t just generate the traffic to your website but also have your product sales at a greater extent.

            Top 5 Types of Logo Signage – Portraying your Brand Identity

            Many small business owners completely ignore the importance of a signage while some may give it a little importance. Regardless of their thinking, small business owners should realize that potential customers judge the quality of a business through signs of a company. As signage are the logos that display your business quality; therefore, they have to be designed very carefully in order to make a potential customer interact with your company.

            Here are the top 5 types of logo signage that small business owners should consider:

            1. Building Mounted Signage

            Building-Mounted-Signage

            As the name suggests, these are the signs usually attached to a building. These signs tell your customers about the place where you are located and provides them the sense of your branding. There are many ways to use building mounted signage; here are a few of those:

            i.            They can be used on fascia of a building.

            ii.            Such signs may be erected on rooftop of a building.

            iii.            You may display the sign on the windows of a building.

            2. Freestanding Signage

            Freestanding-Signage

            Freestanding signs are the signs that stand free on the road. The purpose those signs serve for is the same as that of a building mounted sign; however they give you a clue about a particular location. If your freestanding sign is playing the role of advertising sign; then it needs to be clear and visible so that customers can search your location and buy the products of their desire at your shop.

            3. Changeable Copy Reader Boards Signage

            Changeable-Copy-Board-Signage

            Signs with changeable and removable letters fall in the category of Changeable Copy Reader Boards. Electronic notice board is also the part of such signage. Such type of a logo signage is one of the best to use as it suits your budget and lets you communicate about different offers to the customers. As the category follow low cost advertising, hence it is ideal for small business owners to use.

            4. Interior Signage

            Interior-Signage

            Though interior signage is too common but many business owners fail to realize the importance of having such signs. These signs usually follow rules and regulations of a business however some of these signage feature everyday activities. No smoking, this way or food stuff symbols are the part of this category. Your interior signage lets your customers judge about your business potentials.

            5. Wearable Signage

            Wearable-Signage

            Wearable signage is also very common among general public. You may see such sign in the form of a name badge, imprinted t shirts, wrist bands, dog tags or tattoos. The most common wearable signage is a wearable digital signage that involves a name badge. As name badge represents the company that you work for; hence, you should behave graciously while dealing with your customers to portray good image of your company.

            You would have understood how important the logo signage is for a business. Logo signage portrays your brand image to the audience. It communicates important information about your brands. As a logo signage gives the first impression of your brand to the customers; thus, it really needs to be of high quality.

            Anatomy of Some Famous Dorset Web Designs

            Dorset frequently described as “ The Best Of Both Worlds” archaically Dorsetshire, is a county located in  South West England on the coast of english channel touching the borders of the neighbouring counties of Hampshire, Devon, wiltshire and Somerset. On the whole Dorset is a rural county where 50% of the Dorset population resides in the South-East of the county around Bournemouth, Poole and Christchurch.Dorset is illustrious for many features such as; Jurassic Coastline tendering myriad natural landmarks such as, Lulworth Cove, Durdle door, Chesil beach to just name a few!

            Dorsetshire is not only famous for its natural landmarks but also well knowned for it’s graphic designing portion. Perhaps this one is the second best feature Dorset has to offer. Now, let’s check out some of the business websites companies that are situated in Dorset with their remarkable web designs.

            Dorset College Dublin:

            Dorset College Dublin

            The decision undertaken by you to persure specialization and to increase career oppurtunities heavily influence your future. Thus, it is crucial to take right personal decisions that should be taken after keeping in mind both the pros and cons.Founded in 1983, Dorset College website is a content based website pitching every information on the portfolio of courses recognized by international bodies and providing excellent career track.

            The graphic designer has employed blue color as the background of the website. The decency of this color perfectly equalizes with the theme of the college. Here, blue color also ruminates profesionalism, trust, dependability, honor and stability of the Dorset Dublin College.

            Dorset Pastry:

            Dorset Pastry

            Located in Warmwell Road, Crossways, Dorset Pastry Ltd provides the most hunky-dory and amazing range of quality Frozen Butter Pastry Products. They highly aim to be greeted as a brand known for its innovation and the attitude of never conciliating on quality. Dorset pastry being in production since 2001  has won the overall “Supreme Champion” and “Times” small producer bakery award of 2003.

            The website design of Dorest Pastry is a type of online-brochure, which highly focuses on making your company and product details available online. The only colors that have been employed in the website are black and white which depicts both elegance and purity of the Dorset pastries with stripes. Black and grey stripes provide a sophisticated touch and seriousness towards providing superior services and customer satisfaction.

            Dorset Rock Online:

            Dorset Rock Online

            Dorset rock online is a content website totally committed to the Dorset residents possessing a thirst for rock music of any form like stoner, classic, hardcore, Indie etc. This is an online house for Dorset rock scene which keeps up with the latest happenings. It will kill time for you…as it has all the information you thirst for.

            It is a blog based website brushing up the latest news, spicy reviews, a forum, listings of the recent local events, bands, venues to menu etc. Red and black are the central colors of this website which depicts strength, excitement and entertainment mitigating a community’s passion and energy. In short, Dorset rock online will be the best place to get the answers for “Who’s doing what and where?”

            Dorset County Hospital:

            Dorset County Hospital

            Established in 1991, Dorset County Hospital is a part of long-term planning to bring all the local services for ill patients to one hospital site. For its tremendous contribution, Dorset County was awarded Foundation Trust status in 2007 and is on top in the latest performance ratings on care quality commission 2009. Utilization of several colors has not even slightly put down the decency of this site while blue is depicting professionalism and credibility of the Dorset County Hospital.

            Whether you like it or not, it is not just the natural landmarks that Dorset is famous for, it is the famous web designers and websites which always catch the viewer’s interest. You must have evaluated them by yourself what Dorset web design actually preaches about. Study these sturdy designs and decide:

            “Aren’t Dorset web designs the best examples of Web designs?”