USE IT OR LOSE IT: FREE LOGO DESIGN VS PAID LOGO DESIGN
If I ask you about your most favorite TV channel, its logo will be the first thing that comes to your mind not the name. Do you want your business to be recognized like that? So that no one needs to see your business name or details and your business logo says it all. Of course you do.
When you look for a stand out, state of the art, one of its kind car for yourself, it would be unfair of you to settle for a business logo which doesn’t have anything to do with words like outstanding, unique, and inimitable only because it’s free.
Now when you know the substance and significance of a business logo, let’s talk about a few options available to you.
FREE LOGOS
Today in the world of media presence and marketing you have countless logo designing companies at your disposal. Most of them offer logo design help or even a logo design for free. Making the “right choice” among these free offers is a tough ask. You will be lured in by a blinking catchy icon like “free logo design help” but at the end of the day you will be paying much more than what was needed. Confused? Let me explain.
Why is the first thing you ask them when they say they are offering something for free. They would say they are in the process of market research or it’s a promotional offer and there you go believing them like you believe in ”sun rises in the east”. The next time someone gives you such an answer just roll down to the bottom of the page and you will see that the company is operating for last 5 years. So, are they conducting a market research for last 5 years? No. They are just trying to fool around with you.
They will always make you pay one way or the other in terms of weird hidden charges like carrying charges or consultation charges etc. You will always find a link somewhere around their free offer details which will take you to another logo designing service, where they have a profit share or finance share.
Moreover they always have some paid logo offers. If they are so generous to offer you free logos why are they asking for money anyway? Obviously there’s always a difference in the quality of free services and paid services.
FREE LOGO DESIGNING SOFTWARES
What is your face to somebody who lives across the street or somebody you see at the train station everyday? Your logo. Because your face represents you just like your business logo represents your company. You would never let a guy in a regular corner street saloon do anything with your face even if you are being paid for it. Then how could you mess with your business logo only because there are some free offers available.
There are thousands of free online softwares available for you to design a logo of your own choice. They are built in such a user friendly, step by step format that you would say “Oh! I didn’t know logo designing was so easy”. Typically it would be something like this
1* Choose an icon from our 10000 predefined icons— 2*rotate and resize it as you like---3*choose your favorite color ….then there is another option which they tell you when your “customized” logo is displayed on your screen which I will save for later.
What these softwares do is, they take your chosen logo and do some here and there with its shape size and color. Trust me. It’s not that simple. Tens of thousands of people are using the same software in one form or another. There is no way you can design a distinct custom logo design for your company yourself using these softwares.
Even if you think they are not cheating, then how do you think they are running their businesses if everyone can design his own business logo. Let me tell you how. If you Google “fake free logo softwares” or “free logo softwares” the results will be somewhere in 8 figures for both the searches. You get the point.
By the way, the last option in these softwares would be “satisfied?!?! Purchase for 50$”.
PAID CUSTOM LOGO DESIGNING SERVICES
Then the right thing to do is to hire a “real” and professional logo design consultant who doesn’t lie to you in the name of free logo designs or free logo softwares. Instead they give you a logo which you can easily recognize and differentiate between a million logos and which people would know like the back of their hand.
A professional graphic designer will never use predefined logos. They would use their own creative minds and ideas to create something which is nothing but unique. Because when they are charging you money for it, they have to ensure that they are providing you with quality services. They would ask you for your ideas and your company’s profile details and design you a logo which reflects all about your company.
Unlike a free logo software which gives you your logo in less than a minute, they will always take their time, to make sure that they have put all their efforts and all your suggestions and demands in the logo and its design to ensure that it has elements that show the nature of your company and its business.
When you are ready to choose, it won’t be that hard for you because paid custom logo designers are very specific and truthful about their packages unlike the companies that offer free logo deal.
In the world of immense market competition and media awareness you can’t take any risks with your logo because it’s the face of your company. Once marketed, you can never change your logo and a minor error in your logo design will embarrass your company forever and by the time you realize the flaws it would be too late for amendments.
The choice is yours, either use some of your money for a good reason or lose it all for all bad reasons.
Utilisation of a Business Logo Design in BTL Activities
A business logo design is not necessarily meant for large companies or business conglomerates. Any company small or large local or global should have a custom logo design to display their commercial image. This commercial image is one of the key elements that support a business in marketing and promotion especially, BTL activities.
The main idea of your custom logo design should always be to separate you from the rest of the competition. A business logo acts as a symbol of recognition for a company. If the importance of a custom logo design is truly understood by the management, they will be able to utilise their logo to the full extent.
In order to achieve maximum results with marketing and promotion, it is necessary for a business logo to be placed on each and every item associated with the company. From business cards to letterheads, invoices, receipts and other promotional material, every item should properly display the company logo not forgetting, the company website.
In the case of advertising material in general and advertising media in particular, the business logo design needs to be shown prominently at all places. It is undoubtedly clear that a commercial organisation regardless of its size should have a punctiliously crafted custom logo design that augments to its business philosophy.
Noticeably, those companies which do not give attention to their business logo design fall short of achieving their goals. The importance of an explicit custom logo design is heightened when it comes to BTL marketing techniques such as business gifts and other similar giveaways. These giveaways are also called promotional material which includes diaries, calendars, key chains, writing pens, coffee mugs, and door mats and so on. In most research studies related to the impact of promotional advertising on the target market, there was an astounding discovery within the findings. It was found that having only the company name on promotional material was far less effective than putting the business logo design on them was.
I hope that this explains the importance of a business logo design in BTL promotional activities as well as building a brand image for a commercial organisation.
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The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are more than welcome.
PRODUCT REVIEW: The Most Affordable Logo and Website Design Package at Logo Design Consultant
Few days back, Logo Design Consultant re-launched with a unique and professional design and revised packages. After the re-launch, The Company’s website has been visited by lot of visitors. Most of the visitors have been taking interest in our two of the most affordable design packages. One package is BUDGET LOGO PACKAGE of $59, and another one is BRONZE WEB PACKAGE of $285. Both packages received overwhelming appreciation from the people around the world. Therefore, we have decided to put a small review of both the packages on our blog.
BUDGET LOGO PACKAGE $59
This package is by far the most affordable package in the industry of logo design. The package includes:
- 1 Custom Logo Design Concept
- 1 Design Concept of Business Card
- Unlimited Rounds of Revisions
- Delivery within 2 Business Days
- 100% Money Back Guarantee
Two features of this package make it different, one is unlimited rounds of revisions and another is 100% money back guarantee offer. You will get unlimited revisions of your selected concept until and unless you get satisfied with the logo design. And if you don’t get satisfied, Logo Design Consultant will refund your money without any hesitation.
BRONZE WEB PACKAGE $285
Another hit by Logo Design Consultant, BRONZE WEB PACKAGE, which is most affordable website design package yet to offer by any design company in the industry. This package includes:
- 2 Pages Website
- 1 Design concept of Business card
- 3 rounds of revisions
- Delivery within 4 business days
- 1 Year Web Hosting
- 100% Money Back Guarantee
1 year Web Hosting is the feature which cannot be offered in that low amount, but for the good will and customer satisfaction, Logo Design Consultant has offered this feature which no one can offer.
Final Words
Low price is one thing, but company has a policy not to compromise with the quality of the designs whether it is a custom logo design, website, brochure, stationery or banner. No compromise in quality and customer satisfaction.
Now that’s make the LDC different from competitor. And company has an aim to fulfill that promise always.
Overpricing In the Logo Design Industry – Affordable Logo Design is a Must for Small Business
Logo designing does not blend with amateurs as it is a highly rated and creativity based professional field. With professionalism being the key to everything related to success, there is no doubt about the significance of logo design companies that cater to the needs of thousands and thousands of businesses worldwide.
In today’s highly competitive market, there is a general thinking that logo design companies are charging very high prices in the guise of providing an affordable logo design to their clients. If this is true, what is there for the small businesses which cannot manage to pay for such costly services and direly need an affordable logo design for their corporate identity!
Businesses spend from few dollars to thousands of them for having their logos designed by professional logo design companies. For some, spending huge amounts of money for a customised logo design service is quite affordable whereas a vast number of businesses feel absolutely otherwise. A huge majority of entrepreneurs look for an affordable logo design that fulfills all requirements of their corporate image without having to pay dearly for it.
How and where to look for this affordable logo design? This is not much of a problem in fact, not an issue at all.
Having your business logo designed by professional logo design companies can be extremely cost effective of you pay attention to certain vital points. Look for the following while choosing from various logo design companies.
You have to judge by yourself whether or not a particular logo design service cares for professionalism. Make sure they really heed your specific logo design requirements and have ample concern for your needs as a client.
Go through websites of a few logo design companies and take a thorough tour of each page for your complete satisfaction. An informative website denotes that the company knows how to reach out to its clients by providing them required all information on their web pages.
Have a look at the pricing structures of different logo design companies. Find out what type of logo design service they offer in their packages and at what price. Compare between pricing packages offered by various logo design companies and always look out for any hidden charges that might be incorporated into the pricing structure. This will enable you to determine the right amount of money you should spend for your affordable logo design.
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The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are more than welcome.
Logos Designed To Attract Kids – Do Children Pay Attention to Logos?
Business activities involving children’s products / services is a flourishing trade and logo design firms around the world are quite keen to design logos for the kids industry. The importance of kids industry may also be judged by the fact that top organizations of the world have a separate division for children’s products. This is not just the case with toy or clothing manufacturers, in fact specialist logo design firms also have separate designing and creative thinking departments within their organisations working solely on the basis of kids’ psyche. The reason for such emphasis on children’s mentality is more than obvious, commercial viability.
In today’s aeon of commercialism, there is a dire need to understand and bring forth the humane facet of conducting business activities. In the same manner, logo design firms should also have a penchant that caters to the aesthetic needs of kids worldwide. In order to design logos for kids, a logo designer must have simplistic yet imaginative views about his / her work.
Children do pay attention to logos and cartoon characters are the simplest examples of this phenomenon. Kid logos can be a pleasing blend of colours, images, funny fonts and artistic illustrations including cartoon characters and funny faces. Following points can be of good help to logo design firms and logo designers.
DESIGN KIDS LOGOS USING INVENTIVE DESIGNS FOR TYPEFACES / FONTS
This technique helps in creating beautiful fonts that can easily gather children’s attention. It is important not to contrive something scary to design logs for children.
DESIGN LOGOS WITH VIBRANT COLOURS
Mixing and matching of vibrant colours adds that very touch needed to design logos for kids. This is because children are highly attracted to colourful material and it also has the fun factor attached to it.
IMAGES ARE VITAL WHILE DESIGNING LOGOS FOR CHILDREN
Images used to design logos are not just for fun sake. Images actually are meaningful illustrations of the brand, product or idea. They are not only for kids to enjoy but also to help them grasp the message conveyed through them. Again, the usage of colours and / or fonts should be subtly managed keeping everything as original as it should be.
USE NATURAL THEMES WHEN YOU DESIGN LOGOS FOR CHILDREN’S ATTENTION
Using natural themes are the best way to communicate with children. Logos designed with a natural theme prove to be more attractive to kids in comparison with fictional ideas.
I believe not only logo design firms but freelance logo designers would also benefit from the topic discussed above.
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The author of this post is a senior consultant at Logo Design Consultant. Questions / responses are more than welcome.
Press Release: Logo Design Consultant Kicks Off Again on January 1st, 2010
(January 1st, 2009) Manassas, Virginia – Logo Design Consultant, A custom logo and website design service provider for small and medium businesses, has officially launched again on January 1st 2010 with more user-friendly and professional website design with exciting new features.
“The new design is exclusive, has more professional look and feel. We know if we can portray the feel of professionalism through our own logo design and website, eventually it will reflect that how professional we can be with the designing of business identities and websites of our customers.” said Hasan Shirazi, Marketing Manager at Logo Design Consultant.
In addition to the logo and website design, new features like easy and improved navigation system, cost effective premium design packages, enhanced design gallery, state-of-the-art ordering system, 24/7 customer support, and so on are adding drastic improvement in overall structure of the company.
Along with all the features in front, Logo Design Consultant has established a team of 60 in-house designers to work on the projects of customers for superior quality and faster turnaround time.
“All the designers are competent and have years of experience in designing logos and websites for small business owners. We have spent months in hiring these designers and established a balanced team that have all the necessary skills for design solution of SMEs.” said Steve Martin, Team Manager Design and Development of the company.
Click here to know further about new improvement at Logo Design Consultant.
About Logo Design Consultant
Logo Design Consultant was established to cater the needs of small and medium enterprise owners around the globe, looking to revamp or initiate a brand identity of their own. Company’s focus is on cost-effective custom logo, website, stationery, banner and brochure design services, through unparalleled design quality and efficient customer support.
Press Contact
Bruce Ryder
(Media Relation Manager)
Logo Design Consultant,
12647 Galveston Ct, Manassas,
VA, 20112
USA
bruce.ryder@logodesignconsultant.com
http://www.logodesignconsultant.com
Concept behind the LOGO of Logo Design Consultant
In 2003, a company called Logo Design Consultant launched with the aim to provide complete design solution to small and medium sized businesses. After several successful years, company has decided to redesign its logo and website to give the contemporary look and feel without altering the original concept behind the identity.
Now, we have a new logo, and our new website with exciting new features is coming soon. I just wanted to explain that what the basic concept behind this logo is.
Primarily, you can see three bar shapes. Every bar shape has different meaning. The smallest red bar represents the small business, the medium blue bar represents the design, and the largest green bar represents the “look big” factor.
Now the concept is, your small business (red) can look big (green) if you have the right logo design (blue). In other words, if you want your business to flourish you need to hire a right design service to design a perfect logo for your business. Moreover, a man standing with one arm resting over green bar symbolizes a “logo design consultant”, which directly represents that our company can help you to achieve this goal..
Therefore, the overall image of the corporate logo of Logo Design Consultant rightly justifies the promise of the company i.e. “We Make Your Small Business look Big”.
Greeting Cards are Available Now!
Dear Readers
Merry Christmas and Happy New Year.
E-Cards for Christmas and New Year are now available. All you have to do is to go to our e-greeting page and click on an e-greeting snapshot to open up a new page, where you will just need to enter your name and email address to see premium quality custom greeting cards waiting to be downloaded.
Best Wishes
Logo Design Consultant Team
Internet Branding and Business Logo Design
Today we would briefly discuss internet branding and business logo design in order to understand the connection between the two. Every business needs to be successful and success doesn’t come by default. In order to succeed in any type of business, continuous improvement, a distinct flair for innovation and the unfaltering ability to keep abreast with the ever changing norms of the relevant industry are natural prerequisites.
In case you observe that some of your fiercest competitors are receiving extra attention than your business does, it is time to ring the alarm. In this highly competitive business world there is no place for the middling mind.
Internet branding is not simply about having a strong brand name and web presence; it is also about the name being recalled effortlessly and lasting in the customers’ minds. This lasting impression can easily be created with the help of an effective business logo design.
Having a powerful logo design would positively enable your company to stand out among the rest. As a matter of fact, you will have the luxury of quickly turning potential clients into customers and retaining existing customers for longer periods of time. A meaningful business logo design is categorically the major tool for conveying your message to the target audience.
You might be wondering how a business logo design would stimulate successful internet branding. In stark contradiction to what many people think, a business logo design is not merely a trademark or symbol to represent your brand in the market. It is in fact a very important tool to further your needs for effective internet branding. A business logo design should be rightfully treated as a vital instrument that portrays your company’s image as a solid business brand.
An effective business logo design can be definitely used to convey your message to the target market, to project the image of your company in a powerful manner and to efficiently create awareness among your customers regarding the nature of your product or services.
Here is some really simple yet useful advice on what an effective business logo design should be like.
A successful logo usually comes with a slogan or tag line and an ideal tag line is the one that is easily memorised. Use of fancy and bookish words should be avoided at all costs.
An effective business logo design should be unique as well as completely descriptive of the nature of your business.
The graphics and images used in the logo design should complement the intrinsic characteristics of your business in order to make it an effective business logo design.
It will certainly not be a wrong statement that an effective business logo design works as a most important instrument to convey your message and create awareness among your potential customers.
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The author of this post is a senior consultant at logo design consultant. Questions / responses are more than welcome.
Logo Redesigning – Is it Worth the Hassle?
Opting for a new design for logos has now become a fashion for corporations worldwide. Either they want to redesign their company logo or want to change it altogether; innovation is the inspirational element in the world of made to fashion logo design. But is this the correct approach towards promoting a business or merely a continual optimistic quest for a unique logo design! After all, a logo is the main identity for business firms and most of them retain their logos to be uniform throughout the period of their existence.
The question is quite simple. Why does the need arise for having a new design for their logos? Is it really worth the hassle? There are diverse views from different schools of thought in response to this issue.
From a conservative point of view, some say that logos are (or considered to be) symbolic to the nature of business or name of a particular entity whether it is a business firm, an educational institution, a charitable organisation, a sports team / club or a government owned enterprise. Now tell me, “Who would want to just change their business logo design which is the symbol of one’s very identity?
A business logo design that has never been changed retains a standing in the world. Every body knows about them and people feel proud to relate to them.
Supporters of change in business logo design would exclaim somewhat in the manner stated below.
“The only constant in this world is change”; this is what the other side would propagate with regard to the argument. In this ever changing world with ever changing trends, the only thing that seems just right is to acclimatize oneself to the winds of change. Therefore, go ahead and get a new design for your logo to accentuate the image of your brand!
When there is change in consumer trends around the globe, there should be change in business logo design and social habits are witnessing revolutionising modifications with the passage of time, cry change, not wolf. Brands worldwide are adapting to this wave of changing behaviours and logo redesigning is now top agenda for entrepreneurs and enterprising business owners.
The answer to why change your business logo design is right here in this article. You just have to look for it in your own way.
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The author of this post is a senior consultant at logo design consultant. Questions / responses are more than welcome.
