How do customers remember an air travel website? It’s their logos that help us recognize air travel services. Travel agencies don’t just sell you traveling tickets; they sell you the moments to enjoy your life. Therefore, travel companies design websites logo in such a way that their travel agents logos draw maximum customer attention to their online sites.

The best tourism agency logo would be such that it communicates services of agency in style. Let’s review the top 10 travel websites logo in order to understand how important the logo is for a travel web site:

Kayak.com Logo

If you want to stay at the hotels, spend vacations or rent a car; then Kayak.com is one of the greatest search engine website to follow up your travel. Kayak.com provides you an online service to book flights, hotels or trips. Kayak.com logo highlights the name “Kayak” with white while the straight line representing the destinations for arrival and departure of passengers.

Expedia.com

Expedia.com is another useful site to buy an airline ticket, reserve hotel room and rent car online. Expedia logo features an airplane with notion of a globe. The slogan in the Expedia logo “Where you book matters” depicts the purposeful fact that Expedia services are promissory.

Hotels.com

Hotels.com offer consumers, the hotels to stay at a discounted price. The site also offers vacation packages to make a long term relationship with consumers. The red color in the Hotel.com logo represents royalty since the service offers 5 star hotels while 2 arrows pointing up and down the letter ‘o’ are used for the elevator.

Celebrity Cruises Travel Logo

Celebritycruises.com Logo

Celebritycruises.com is a cruise line founded in 1988 by the Greek Chandris Group. The word chi is presented as signature “X” in the travel website logo is used for the Greek group ‘Chandris’. What make Celebritycruises.com to be categorized as one of the best online travel service are its service standards.

Travelocity Travel Logo

Travelocity.com

Travelocity.com is also one of the renowned traveling website. The services include booking flights, trips, car rentals or vacation packages. Obviously, the name ‘Travelocity’ depicts how fast the service is. The 3 stars on the site logo represent the fact that: “Stars are natural Compass” since people used stars to measure time in the past.

Just Fares Travel Logo

Justfares.com Logo

Justfares.com provides you the services of airfare specialists around the world. The air travel agency offers assistance of specialists to make you fly across the globe at a cheaper rate. The symbol in the logo of Justfare.com portrays that the company offers you travelling services at a justified rate.

Hotwire Travel Logo

Hotwire.com Logo

Hotwire.com is the site to be referred when you have to avail the discount for traveling. Hotwire.com offers low-priced car rentals, airfares, vacation packages and hotels. The logo of the website has general fonts. The thing which is noticeable in the logo of Hotwire.com is the airplane featured within the letter ‘o’ that depicts the nature of services that the website offers.

Side Step Travel Logo

Sidestep.com

Sidestep.com is search engine of the higher class that gives you addresses of hundreds of traveling websites. The upward arrow in the logo of Sidestep represents travel while the circular icon represents globe and the orange spot inside global icon is used to portray traveler’s destination.

Travel Website Logo

Travel.com Logo

The online website “Travel.com”, offers users services to book flights, vacation destinations, hotel reservation and rental cars. It’s the competency element of this traveling website that has boosted its benchmark up. The logo features a globe with 2 swoosh marks encircled as planetary rings in order to represent that the travel service works effectively across the globe.

Trip Advisor Logo

Tripadvisor.com Logo

Tripadvisor.com is a free travel guide service and research website that offers you traveling information. The owl in the logo represents the truth since owl is considered to be the wisest bird. The logo is meaningful because the site provides you with plenty of information regarding travel.
In a nutshell, a travel website logo must portray the services that travel agency offers to the customers in style just like the ones that have been described above.

There are a hundreds of TV channels broadcasting news, entertainment, discoveries, music and sports through a cable or satellite but people don’t prefer to watch any TV channel; they prefer those television channels that entertain them, the most. What makes people remember such channels and turn on to them the next day is their logo. It is one of the elements that helps to create a good brand image and that’s what all top TV stations have.

Let’s see the top 10 TV channels logos to realize how much a logo means to these channels:

Animal Planet Logo

Animal Planet Logo:

Animal Planet logo was created by Discovery Communications on Oct 1st, 1996. The live channel specifically broadcasts different theories, ways of living and other relevant stuff about animal’s life. Animal Planet logo has been designed in three shades of green color to address nature with the letter “M” appearing as a letter ”W” in light green shade, purposefully emphasized in order to focus the wild themes that the channel displays.

CNN Channel Logo

CNN Logo:

CNN, the cable news network and one of the best news channels was founded in 1980 by Ted Burner. It was the first TV channel to broadcast news, 24 hours a day. CNN logo has remained the same since start. The three letter stroke logo represents the continuity to reflect the purpose; the channel serves for i.e. 24 hours news. In other words, CNN logo portrays supremacy of the channel.

Comedy Central Channel Logo

Comedy Central Channel Logo:

Comedy Central is an American cable television that is renown for its comedy programs. Comedy Central logo reflects the evolution of the popular channel when it emerged on the screen as one of the most successful comedy network in 1991. The red color background in channel’s logo portrays how the channel has adopted risk taking comedy as a challenge to be accepted by the people.

Discovery Channel Logo

Discovery Channel Logo:

Discovery channel was founded by John Hendricks and falls under the umbrella of Discovery Communications. The channel is based on documentary programming similar to History and National Geographic channel. The logo features tight fonts and the earth reflects the channel’s cause of existence i.e. to portray evolutionary documentary on the basis of Earth Science.

Food Network Logo

Food Network Channel Logo:

Food network as the name indicates is a channel about food and cooking. The online channel broadcasts both recurring and one time programs about food and cooking. The circular logo of the channel, takes shape of a plate with food written at its centre in order to represent the channel’s purpose while red color background is used to reflect the hunger.

Fox Soccer Channel Logo

Fox Soccer Channel Logo:

The mobile internet channel “Fox Soccer” is owned by News Corporation’s Fox Entertainment Group. The channel broadcasts rugby and the Australian football. Fox soccer shield logo over the golden background represents the brand image of the popular sports channel Fox Soccer in style.

History Channel Logo

History Channel Logo:

History, formerly known as History Channel broadcast the historical events, personalities and scientific phenomena with observations as noted by the historians. The letter “H” serves as a trademark to History while the triangular shape is used as a play button for animations and fly outs during commercials and shows.

National Geographic Logo

National Geographic Channel Logo:

The TV channel National Geographic also called as NAT GEO airs documentaries with factual contents on history, science, arts and culture. The rectangular portrait frame of National Geographic logo in yellow reflects the cause of natural geography i.e. to expand and spread the geographical knowledge across the globe.

Nickelodeon Logo

Nickelodeon Channel Logo:

Nickelodeon is the American cable network owned by MTV Network. Although, Nickelodeon’s prime time block aims at teenagers but the channel is specifically for the kids between the age of 6 and 12. The Nickelodeon logo portrays slime splat as homage to their old tradition when the Nickelodeon was well known of throwing the slime splat at big stars.

MTV Logo

MTV Channel Logo Design:

MTV was launched on August 1st, 1981. The original purpose of the channel was to play music videos but the channel later on started to broadcast the popular culture and reality TV shows. It also lead popular music channel “MTV” to a controversy in the past, so the channel dropped the word “Music Television” from its logo and categorized itself as an entertainment channel.

You would have realized that the top 10 TV channels have one thing in common i.e. they aim to build credibility with their viewers. Therefore, the tool that top TV channels use in order to portray their good image to the viewer is a purposeful logo design that describes exactly what the channel is all about.

In order to keep up with the fast paced world you need to constantly upgrade yourself. At times a company does so by increasing its current product line, exploring new ventures or by divesting etc. Same goes with a logo design. To just redesign a logo is not an issue but to design it in a way that it incorporates all its aspects i.e. company services, identity, values etc is a difficult task.

While collecting all the top companies, that have successfully redesigned their logo, I noticed that they didn’t totally change their logo but modified it in a way that not only created a fresh look but also maintained their corporate identity.

BMW Logo

Bavarian Motor Works (BMW) Logo:

BMW, a German Company is the leading manufacturer of the automobiles and motorcycles in the world. The existing BMW logo contains a black ring containing the text “BMW”, the gap in the ring is equally divided in four parts with blue and white quarters.Dixi was the first vehicle to carry BMW logo in 1929. With minimal changes in the BMW logo, it has maintained its original look throughout the company’s history.

Coca Cola Logo

Coca Cola:

Coca cola, started its operations in the late 19th century is now available in more than 200 countries. Founded by the pharmacist Jhon S.Pemberton , Coca Cola has been ruling the world of soft drink for decades now.First Coca Cola logo was designed in 1885 by Frank Mason Robinson, it was also Robinson’s idea to use the unique cursive script and the prominent two Cs in the Coca Cola Logo.With minimal changes from time to time, the recent coca cola logo makeover took place in 2009 with the same old stylized “coca cola” text in red color.

Nokia Logo

Nokia:

Nokia has been ruling the telecommunication industry since 1960s.When it comes to designing a logo, Nokia Co. has made every attempt to effectively represent the company’s mission statement. First Nokia logo was designed in 1865, depicting a fish within a “Nokia” texted circle. It has only been changed three to four times since. The existing Nokia logo highlights the name “NOKIA” with its slogan “CONNECTING PEOPLE” underneath.

Yahoo Logo

Yahoo Logo

Yahoo!:

Yahoo!, one of the biggest online service company was founded by Stanford University graduates David Filo and Jerry Yang in January of 1994. The name Yahoo! Is the acronym for “Yet Another Hierarchical Officious Oracle”. Over the time Yahoo logo has not been changed much. Initially the text was written in red and now it is in purple.

Google Logo

Google:

Google started its operations in March 1996. Its founders were Larry page and Sergey Brin.First Google logo came into existence in September 1998 when Sergey Brin created a computerized version of Google letters utilizing the free graphics program “GIMP”. Then in july 1999, an exclamation mark was added to the Google logo mimicking the Yahoo logo. It was finally removed in August 1999 and that logo is used till present.

Microsoft Logo

Microsoft:

Microsoft Corporation is the biggest multinational computer technology corporation globally that creates,lincenses, manufactures and supports a range of softwares for computers. Microsoft, located in Redmond, Washington,U.S.A. has been maintaining it’s corporate identity with nominal changes in it’s logo. First Microsoft logo was designed in 1975, with a simple text “ Microsoft”. It was redesigned again in 1994 where the color, font and presentation style of the text was modified.Existing Microsoft logo is also contains the white text “Microsoft” with a sky blue background.

Palm One Logo

Palm Logo

Palm, Inc:

Palm Computer,Inc. is the manufacturer of smartphones, located in Sunnyvale, California. First palm logo appeared on the scene in 1996 consisting of dotted “P” above the text Palm computing Platform.It was then changed in 2003 containing the text “PALM” encircled in a thick silver lining. In 2004, “One” was added next to “Palm” in the logo and again the logo was redesigned in 2005, this Palm logo consist of the white text “Palm” encircled in thick white lining.While the latest logo of palm is a simple oranged text “palm”.

Mozilla Firefox Logo

Mozilla Firefox:

Mozilla Firefox is a free web browser managed by Mozila Corporation. Firefox version 1.0 was officially released in November 2004. The early firebird and pheonix releases were not upto the standard as compared to the other softwares packages, so in October 2003 it was redesigned depicting a stylized fox. Later on minor changes were made to give it the look that we see now days.

Intel Logo 1968

Intel Logo 2005

Intel:

Founded on 18th July 1968, as Integrated Electronic Corporation, Intel is the worlds biggest semiconductor chip maker. First Intel logo appeared on the scene in 1968 highlighting the name “Intel” with a bit lowering of “e”. In 2005, Intel redesigned it’s logo highlighting the name “Intel” in a stylish manner.

Pepsi Logo

Pepsi Logo

Pepsi:

Established in Carolina in 1898,Pepsi is considered as a Giant in World’s carbonated soft drink industry manufactured by Pepsi Co. First Pepsi logo was designed in 1898 and has been redesigned many times since.The Pepsi logo was again redesigned in 2008, consisting of an icon with same white color sandwiched between blue and red with a lower case text “pepsi” next to the icon. Only the background color has been changed from black to blue in the exisiting pepsi logo.

Thus, from all the above examples, one can say that, a logo make over gives a refreshing look to your business that indicates that you are keeping yourself up to pace with the changing global trends.

Would you like your logo to be designed by the hands of individual designers who don’t even know how much a logo worth to an organization? Won’t you! Most of the freelance logo designers are inexperienced individuals, who have just completed their diplomas or certificate courses with some random institutions.

The most interesting part here to be considered is that you log on to a bidding portal to place a job requirement for a logo design for your business but you are not aware that the designers are just normal certificate or diploma holders with no business or marketing concepts. All they can provide you is good graphical figures which can inspire you and others but do not convey your company’s message to your customers. Did you ever thought about it?

How would you take on the case between Google and Goojje’s logo? Is Goojje’s logo just a coincidence? There are massive cases all around us reflecting corporate identity (logo) thefts causing small business owners millions of dollars fine and the cause behind those contradictions has been either freelancers or unauthentic designing firms.

Whom would you rely on? Free lance individual designer with no identity or a logo design company. Remember, a logo designed by an individual can cause hazard to your business.

Most of the people have a wrong perception about logo designing i.e. logo just needs brilliant color combination and enhanced graphical elements with some stylish fonts in it, which is completely WRONG. A logo is designed by having complete knowledge about your target market, nature of business as well and carries along your company with a message for your customers in it. A good example here could be of Amazon, the arrow starting from “A” heading to “Z” indicates all solutions are available for you at Amazon.

Now a day, you can find several logo design companies online, who are working hard in order to provide you with best quality identity designs and make sure that the logo delivered to you is unique so that your business should remain safe. Whereas most of the small business owners over look the ground reality due to tight budgets and places an order with bid logo design service providers.

It’s not the designers; who get your business sued by the giants but it’s you who make it happen by rendering services of freelance designers.

Who knows you may have to pay a huge amount for a CHEAP logo design!

A rock band is incomplete without having a rock & roll logo. Your success would count productive only if you portray a good image to your audience. Therefore, classic logos of bands reflect their music genres and personalities in style.

Professionals design band logos in such a manner that the pop band logos impose long-lasting impact over their listeners. What makes us remember a top cool band is its great logo, in general.

Are you familiar with the fact that good bands opt for a custom logo? It’s the logo of a rock band that grants a new look to the band. Let’s review the top 10 rock band logos of all times to understand the fact, why bands prefer cool logos:

30 Seconds To Mars Logo

30 Seconds to Mars Logo:

The popular band “30 Seconds to Mars” logo represents 4 symbols that signify what the band is all about. 1st symbol at the top right of the logo has two 3s entwined to represent 30, 2nd symbol is a timer to represent time in seconds, 3rd symbol has 3 lines with a line in centre demonstrating the travel and 4th symbol is the planet Mars. Summing up the four symbols convey band’s motto i.e. “Launch forth into the deep”.

Linkin Park Logo

Linkin Park Logo:

Linkin Park, the American rock band gained international reputation with its debut album “Hybrid Theory”. Their next studio albums “Meteora” and “Minutes to Midnight” further boosted Linkin Park’s popularity. The band named itself as Linkin Park after Santa Monica’s Lincoln Park. That’s what the stencil style logo of Linkin Park portrays.

Marilyn Manson Logo

Marylyn Manson Logo:

Marylyn Manson, the American rock band was founded by Brian Warner and Scott Putesky. The rock band advocates two elements; non-conformism and iconoclasm and that’s what the 2 Ms in the great logo of Marylyn Manson depicts.

Disturbed Logo

Disturbed Logo:

The logo of rock band, “Disturbed” is a combination of 4 religious symbols i.e. Star of David (Jewish faith), the Christian Cross, Wicca (the most common symbol for the Pagans) and Crescent moon (the symbol of Islam). The symbols united in the logo are meant to deliver the message peace for all.

Emerson Lake And Palmer Logo

Emerson Lake and Palmer Logo:

The entire logo of the rock band, Emerson Lake and Palmer is letter-based. There are 3 letters in the logo and each letter is used to indicate each member of the band. The letter ’E’ for Keith Emerson (keyboard player), ‘L’ for Greg Lake (guitarist and vocalist) and ‘P’ for Carl Palmer (drummer) is used to show that the popular band completes when the 3 join together.

Led Zeppelin Logo

Led-Zeppelin Logo:

LED-ZEPPELIN, the famous rock band logo has 4 symbols. Each symbol in the logo represents each member. The feather in a circle is symbol for Robert Plants to display courage. 3 ovals interlocking the circle is the symbol for John Paul Jones to display unity. 3 interlocking circles is a symbol for John Bonham’s and depict the trilogy (man-woman and child) while the 4th symbol; ‘Zoso’ for Jimmy Page is yet a mystery, designed by Jimmy Page himself.

Metallica Logo

Metallica Logo:

The spiky style logo of the rock band “Metallica” has been cast in metal, rendered in marble to represent the heavy metal rock band “Metallica” in style. The first letter ‘M’ and the last letter ‘A’ has jerky rhythm while the letters in middle have a block appearance except the middle letter ‘A’ i.e. leaning up against ‘L’.

Rolling Stones Logo

Rolling Stones Logo:

The credit for designing the “Tongue and Lips logo” for the popular rock band “Rolling Stones” goes to John Pasche. Pasche said that he designed the tongue and lips logo as an eventual inspiration after meeting Mick Jagger for the first time. Keeping the size of Mick’s tongue and lips in mind, Pasche designed the famous logo for “Rolling Stones”, although; some people believe that the rolling stone logo is an inspiration from the Hindu goddess “Kali”.

The Beatles Logo

The Beatles Logo:

Popular rock band, “The Beatles” iconic drop T logo based on an impromptu was designed by Ivor Arbiter in 1963 when the Beatles bought a drum kit on shop that he owned and the band wanted its name to be placed on kit, so, he hastily designed the logo. Although, the Beatles had a success story for themselves but their logo isn’t quite appealing as their music.

Van Halen Logo

Van Halen Logo:

The line extended on either side of the letters ‘V’ &‘H’ in the logo is forming a sphere of energy. The letter based logo wonderfully portrays the name of a popular band “Van Halen” in style.

You would have realized from the review of top rock band logos that each and every logo symbolizes something special and is used to signify the essence of the band’s music and its focus.

Pizza is a food that most of the people love to eat pizza. You see many pizza franchise stores at almost every corner of your street. What makes you memorize pizza franchises? It’s the logo of Pizza Company that leaves a long-lasting impression on consumer’s mind. An incredible feature of a pizza logo is that it portrays image of the company in style. Let’s have a brief review of the best 10 pizza company logos:

1. Pizza Hut Logo

A subsidiary of Yums! Brands, Inc., the world’s best pizza company Pizza Hut has a graphic design logo that features a red roof. Green color splash and yellow color accent in a logo extols the image of Pizza Hut to let it be recognized as the best restaurant around the world.

2. Domino’s Pizza Logo

Tom Monaghan founded the famous pizza company, Domino’s. Domino’s being the second largest chain of pizza outlets after Pizza Hut in US is recognized by all across the globe via its blue and red color dotted logo. The three dots in the logo of Domino’s Pizza represent the first three stores of the corporate, ‘Domino’.

3. Papa John’s Pizza Logo

The slogan “Better Ingredients Better Pizza” in the logo design of Papa John’s represents the primary focus of the company on provided high quality and healthy food to its customers. The logo is quite simple having two colors in total i.e. red and green. The green color in the logo reflects the better ingredients while the red color portrays the better taste of a pizza that Papa Johns’ serves throughout the world.

4. Little Caesars Logo

Michael “Mike” Ilitch Sr. and Marian Ilitch founded the pizza company, ‘Little Caesar’. Mike wanted to name the company “Pizza Treat” but Marian wanted to have a name that suits Mike. Since Marian used to call Mike her ‘Little Caesar’, therefore the company was given the name, ‘Little Caesars’. The punch line pizza!pizza! reflects the 2 distinct pizza class that the company sells.

5. Noble Roman’s Pizza Logo

The Noble Roman’s Pizza has also adopted the red and green logo theme like Papa John’s. The slogan “The Better Pizza People” in the logo portrays the fact that their pizza delivery staff serves the pizza door to door at a faster pace and at same rates, that an average pizza company charges. What makes the Noble Roman’s Pizza to dominate over others is its delicious taste.

6. Papa Murphy’s Pizza Logo

Papa Murphy’s logo resembles with that of Papa John’s but the difference between the two is that the fonts used. In Papa Murphy’s logo the text font is cursive rather than straight. The highlighting feature in Papa Murphy’s logo is the caption line TAKE ‘N’ BAKE PIZZA which is actually a fact since Papa Murphy was the pioneer of ‘TAKE ‘N’ BAKE PIZZA’.

7. Sbarro Italian Eatery Logo

The Sbarro Italian Eatery logo depicts the patriotic feelings that the Italians share with each other by adopting a logo that resembles their national flag. The logo indicates that the pizza company is truly an Italian firm serving its people with the best quality pizza in town.

8. Godfather’s Pizza Logo

The Godfather’s Pizza logo is a tricky one. Analyzing the logo in depth, you would be able to interpret that the logo features a hand i.e. holding the hot pizza to serve the consumers while the hotness portrays the freshness depicting the scene of tasteful and mouth watering yummy pizza that one can have from Godfather’s.

9. CiCi’s Pizza Logo

The simple logo of Cici’s Pizza features the rounded style American Pizza with a tomato placed in the middle. The logo depicts the custom made pizza service of a buffet restaurant in style.

10. Hungry Howie’s Pizza & Subs Logo

The idea behind the logo of Hungry Howie’s Pizza & Subs is easy to understand. The cartoon character is licking his lips after having the yummy flavored crust pizza and wants a bit more to fill his appetite.

Conclusion: After going through the above logos, you would agree to a fact that the best pizza companies slot in some key elements in their pizza logos to make their corporate identity stand out as the success.

Over the past few decades, men and women both have started spending time on themselves resulting in a tremendous growth of Salon and Spa beauty centres. But another very important fact that you cannot ignore is, there are thousands of Salon and spa centres in the world, so what is the factor which distinguishes one spa and salon centre from the other? The answer is very simple; your Salon and Spa logo.

It is a vital part of your business, so it should be designed in a way that leaves an indelible mark on the minds of the viewers. So, here is the list of top ten salon and spa logos with little descriptions of each:

Top Ten Salon and Spa Logos:

Conexion salon and spa is located in Chicago, U.S. This hair salon has been providing services for more than 15 years. The unique feature of this logo is “X” which is written in such a stylish way that also represents “C” and “T”.

Revive beauty salon is located in Sandiego, California. It offers every kind of treatment from simple pampering to complete make overs. The logo of revive is very simple with a colon between “re” and “vive” emphasizing more on complete renewal.

Hush Salon and Spa located in Chicago, U.S is another full service salon dedicated to completing the beauty desires. The Hush Salon logo has used stylish fonts with a scissor attached on the top of “h” signifying the nature of the business.

Visions Spa & Salon has been serving the community for more than twenty years. Established in 1988, visions has been working to raise the standard of the beauty salons and spa. Visions logo is quite simple text based logo consisting of stylish fonts with a big “V” behind “Visions”.

Salon heaven located in the heart of the South Loop, Chicago. As the name suggests, Salon heaven offers a relaxing atmosphere that serves culturally diverse people. The logo of the salon heaven is very simple and elegant.

Blue salon and spa situated in Newyork, U.S. is an Aveda lifestyle salon and spa that offer every service, which relates to enhancing the beauty of a woman. The logo of Blue salon and spa is yet again simple and very easy to understand, designer has creatively used blue color to depict the name of the salon and spa.

Cambio Salon and Spa started functioning in 1997 in Ardmore, Pennsylvania. In 2001, five more treatment rooms were added to the Cambio salon and spa. It is considered to be one of the fastest growing salons in United States. Cambio salon and spa logo is again a simple logo in which the word Cambio is wrapped under a big green “C”.

Images salon and spa is situated in Ontario, Canada. Tony Pascetta started this salon in 1967, it has evolved from a simple salon to the state of the art Salon and spa. The images salon and spa logo involves text with a scissor reasserting the main focus of its services.

Phresh beauty salon and spa is located on the historic grand avenue in U.S state of Minnesota. The Phresh spa and Salon’s Logo is simple and easy to understand highlighting the characters “P” and “H”.

Zano salons located in Washington, U.S., provides the latest technology advanced features offering more than 60 full service beauty and relaxation treatments. The Zano salons Logo consists of a big “z” behind the text of “ZANO”.

Hence, these were the top 10 salon and spa logos, you can consider the preceding logos when you are about to get your logos for beauty salon designed giving you an idea of how you should go about and get one designed for yourself.

Scientific Plant Service Inc. (SPS) came into being on 1957 in the state of Maryland. ‘Frank J. Burke’ who initiated the service sold SPS to his employees in 1975. Initially, the company provided services in landscape maintenance, mowing and abhor-culture. In 1977, later on, the new and also current President of SPS, Kenneth May, decided to evolve the service in a “full service” pesticide application company. (Source)

Baltimore’s premier lawn and landscape healthcare service i.e. long recognized for their revered tree logo is finally going to change its logo. President of SPS unveiled the story about its new logo on PRLog.Org through a press release: “SPS has remained on the forefront of high-tech lawn and landscape care for years. Our old logo has been very good to us, but we wanted to move forward with something that reflected both our commitment to superior technology in turf and tree care, and our overall concern for the environment.”

The new logo took a little over two months and various iterations. May himself was very inspired by his new conceptual logo and presented the theory behind new logo i.e. the final mark flows from left to right, showing progressive movement – as toward new developments in science and plant care, green symbolizing SPS’ customer commitment to healthy landscapes as well as a reduction of its environmental footprint. The word “Scientific” appears in brown, connecting SPS to the earth. The blue dots fanning out from the base of the mark symbolize the company’s dedication to agricultural science via stylized molecular compounds, while simultaneously representing water droplets reflect both SPS’ aquatic disciplines and its commitment to the Chesapeake Bay watershed. The new tagline for SPS, which will appear beneath the mark, would read: Environmental Stewards since 1957. (Source)

May said: “We are still in the process of rolling the logo into various applications. SPS will complete the transition onto our website, into our forthcoming brochures – and, of course, on SPS trucks seen in the community.” May has already circulated his client newsletter with the new look and encompasses that his clients would love the new look.

Do you know that multicolor in the logo say a lot about your business? Multicolored logos bring emotions to a business logo design in order to communicate with customers of the company expressively. Every professional would agree that multi color logos are specifically designed for the customers to grasp their attention at a glimpse. When it comes to creativity; company prefers a multicolor logo design.

You see hundreds of multicolored logos throughout the year. Have you ever wondered the science behind each multicolor logo? Each color in a company logo design signifies something specific to the business. Professional logo design experts incorporate multicolors in logos to develop the science of communication for company to interact with its customers influentially. Let’s have a brief review over some famous multicolored logos:

1. Olympics Logo

Olympics logo contains 5 interlocking rings with each ring having a different color. Do you know why? Since each ring classify different continents of the world. Each color in the ring symbolizes 5 different continents of the world i.e. Africa, America, Asia, Europe and Oceania (including Australia).

2. Vivid Ways Logo

The multi-color logo of vivid ways incorporate the rainbow colors forming the 2 letters ‘V’ & ‘W’ as a wave to represent company name in style with its multicolored pattern advanced smoothly in the logos design.

Google Logo Design

3. Google Logo

The logo of the famous search engine Google is quite simple with each letter spaced appropriately. The logo has 4 colors in all i.e. blue, red, yellow and green. It’s quite obvious from the logo design that Google logo is focusing its two colors more i.e. blue to represent its trustworthiness and red to represent strength of the search engine.

IZEA Logo Design

4. IZEA Logo

A light bulb in the multicolor logo of the next generation social media marketing site ‘IZEA’ company represents an innovative platform. Blue color in the logo design represents that the site is trustworthy. Red colored letter ‘e’ points that the site is aggressive and violet color in between the letters in blue and red indicates that the logo is completely abstract. The yellow color letter ‘a’ represents the optimism of network.

Microsoft Logo Design

5. Microsoft Windows Logo

Microsoft windows logo truly justifies the science of multicolored logos. The logo contains 4 colours in all i.e. red, green, blue and yellow. Each color has a distinct meaning. Red color in the company logo demonstrates the aggression and strength of Microsoft. Green color in the multicolor logo defines its natural impact over the community. Blue color symbolizes trust, authority and reliability while yellow points toward innovative ideas generated by Microsoft to run the business. Combination of these 4 colors generate Microsoft Windows

New MSN Logo Design

6. MSN Logo

It won’t be wrong to say that msn new logo doesn’t looks as cool that msn wanted it to be. Although, msn has kept its primary colors but there is no abstraction in the logo to justify the color balance. Multicolors forming the butterfly in a logo have kept its logo alive; otherwise msn new logo is totally absurd.

King of Fighters Logo

7. King of Fighters logo

The multicolored logo of the famous game king of fighters is quite an art. The letter ‘F’ capitalized in orange represents the heat that natural fighter posses across the globe. Blue colored globe represents the community; while the emerging green color represents energy evolving in the world of street fighters. The yellow color used in the logo design represents the temperament which the fighter posses during fighting.

Ebay Logo Design

8. eBay Logo

The logo of eBay contains 4 colors with each letter having a baseline shift. The multicolored logo of the web auction service has each small letter with primary colors to indicate the fun, excitement and energy involved in the auction service while the last letter ‘Y’ is capitalized in green only to represent the eBay community.

MSNBC logo

9. MSNBC Logo

MSNBC, the cable news channel i.e. the combination of Microsoft and NBC is another category of a multicolored logo. The peacock head in the logo is flipped towards right. There are 6 feathers used in the peacock logo with typical colors in order to categorize its six division that MSNBC runs i.e. news, sports, entertainment, stations, network and productions. Chermayeff and Geismer designed the peacock logo of MSNBC i.e. renowned across the globe.

Sustainable Resource Management logo

10. International Panel for Sustainable Resource Management
logo

The logo of International Panel for Sustainable Resource Management features the earth with two hands protecting the globe. The logo conveys the message of UNEP in order to decouple the economic growth with environmental degradation. The multicolored life cycle philosophy in the logo is concerned about protecting the renewable and non renewable resources of the earth. While the white colored area in the global image represents how much the environment is destroyed through degradation.

Conclusion: In a nutshell, the multicolor logos serve as a communicative medium for company and bring a new life to its business image.

McDonald’s being one of the most famous brands holds legitimate claims against itself regarding ‘The Global Warming’ issue. Recently, McDonald’s intends to turn green in Europe for 2010. The company made a statement by the end of year 2009: “About 100 German McDonald’s restaurants will make the change”. German spokesperson of McDonald’s ‘Martin Nowicki’ also told the ‘Associated Press’: “This is not only a German initiative but a Europe-wide initiative” (Source). The Vice Chairman of McDonald’s Germany ‘Hoger Beek’ said in the statement: “With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that” (Source).

For last few years, McDonald’s has adopted “greener” practices, including environment friendly refrigeration and conversion of used oil into bio-diesel fuel. Greenpeace, the environmental campaigner has also praise McDonald’s for introducing refrigerators without chlorofluorocarbons. The UK guardians report that McDonald’s is going to conduct a 3 year research project for its cow farts on 350 farms across Britain in order to minimize methane gas emission from its livestock since flatulent livestock has been contributing 4% to ‘The Green House Emission’ in UK. Chief Executive of McDonald’s UK said: “This ground-breaking project will help drive further reductions in our beef supply chain”. (Source)

The instantly recognizable logo of McDonald’s following Coca-Cola, IBM, Microsoft, General Electric and Nokia is the 6th most valuable brand. At German branches of the US fast-food chain, McDonald’s Germany vice president Holger Beeck told the Financial Times Deutschland: “The famous golden arches will be emblazoned on a green background rather than its usual red. The change would be made on all new and refitted restaurants out of respect for the environment”. (Source)

Therefore, McDonald’s is going green and pursuing its Corporate Social Responsibility by saying:     “I ‘m lovin’ it”